News

MIKA BRZEZINSKI’S KNOW YOUR VALUE LAUNCHES MULTIPLATFORM PARTNERSHIP W/ OLYMPIC GOLD MEDALISTS JOCELYNE LAMOUREUX-DAVIDSON & MONIQUE LAMOUREUX-MORANDO

Lamoureux Twins Are the Newest External Contributors to Join the "Know Your Value" Platform

Brzezinski Will Also Interview the Decorated U.S. Women’s Ice Hockey Team Members for KnowYourValue.com

NEW YORK, NY April 10, 2018 – Today on Equal Pay Day, Mika Brzezinski, founder of “Know Your Value” and co-host of MSNBC’s “Morning Joe,” announced a multi-platform partnership, in conjunction with Comcast NBCUniversal, with 2018 Olympic gold medalists Jocelyne Lamoureux-Davidson and Monique Lamoureux-Morando. The identical Lamoureux twins are the newest external contributors to join the "Know Your Value" platform.

The 28-year-old Lamoureux twins were instrumental in helping the United States Women’s Ice Hockey team defeat Canada for the gold medal in the Winter Olympics in PyeongChang, South Korea – the United States’ first gold in 20 years – and are six-time world champions with two previous silver medals at the 2014 and 2010 Olympics. The Lamoureux twins are also outspoken advocates for gender equity – in pay and in opportunity. Starting in 2014, the Lamoureux twins were leaders in their team’s fight for fair and equal treatment by USA Hockey, including equitable support as compared to the men’s hockey team, more funding for girls youth hockey programs, and fairer training and marketing support for women’s hockey. In March 2017, two days before the 2017 World Championships were scheduled to start in the United States, the women’s hockey team and USA Hockey were able to reach an agreement. The women went on to win the world championship.

Brzezinski will sit down with the Lamoureux twins for a wide-ranging interview about their lives, careers, and the importance of gender equity in sports and in a broader context. The interview will post on KnowYourValue.com, an NBC News digital media platform that provides advice and support to women. Additionally, the three-time Olympians will participate in a quarterly series for KnowYourValue.com and join Know Your Value’s lineup of speakers at conferences dedicated to empowering high-potential women in their professional and personal lives and corporate events aimed at increasing employee engagement.

For more information, visit KnowYourValue.com and follow @MikaKYV365.

About Know Your Value:

Inspired by Mika Brzezinski’s New York Times best-selling book Knowing Your Value, “Know Your Value” is a nationwide movement. Founded in 2014, “Know Your Value” is designed to create and support an empowered and inclusive community that helps all women recognize, and be recognized for, their personal and professional value by developing and inspiring their individual growth. The “Know Your Value” event series has sold-out venues across the United States and featured sessions by female leaders, experts and newsmakers, including Vanessa De Luca, Donny Deutsch, EMME, Sen. Kirsten Gillibrand, Phil Griffin, Chris Jansing, Hoda Kotb, Cindi Leive, Sen. Claire McCaskill, Andrea Mitchell, Michele Norris, Jane Pauley, Ambassador Samantha Power, Rachael Ray, Joe Scarborough, Brooke Shields, Martha Stewart, André Leon Talley, Meredith Vieira, Alex Wagner, and Nicolle Wallace. Brzezinski’s expanded book Know Your Value, which includes timely material, statistics and interviews, will be released September 2018. She also has two additional books coming out in 2019 on comeback careers and millennials.

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Media contacts

For more information contact:
Lorie Acio
t: 212-664-6733
e: Lorie.Acio@nbcuni.com