Brzezinski Has Selected Three Tri-State Area Women Who Will Compete for the Grand Prize

Finalists Will Receive Coaching and Styling in Advance of the Oct. 30th “Know Your Value” Event at The Grand Hyatt

NEW YORK, NY October 17, 2017 – New York City Mayor Bill de Blasio will be a special guest at Mika Brzezinski’s “Know Your Value” event on Oct. 30th at The Grand Hyatt in New York City. De Blasio will also join Brzezinski, founder of “Know Your Value” and co-host of MSNBC’s “Morning Joe,” live onstage to declare Oct. 30th as “Know Your Value Day.”

“It’s an honor for Mayor Bill de Blasio to join me and the women who are working hard to put themselves out there for their personal and professional development,” said Brzezinski. “We’re thrilled the city is officially recognizing the ‘Know Your Value’ movement.”

Special guests and speakers also include: Sarah Jessica Parker, actress and businesswoman; Martha Stewart, Founder of Martha Stewart Living Omnimedia and Emmy Award-winning television show host; Jane Pauley, anchor of “CBS Sunday Morning”; Bobbi Brown, founder of Bobbi Brown Cosmetics; Laura Brown, editor-in-chief of InStyle; Katty Kay, anchor of BBC News’ “Beyond 100 Days”; Joe Scarborough, co-host of MSNBC’s “Morning Joe”; Willie Geist, host of “Sunday Today with Willie Geist” and co-host of MSNBC’s “Morning Joe”; Tracy Anderson, health and wellness expert and creator of the Tracy Anderson Method; Sharon Epperson, CNBC senior personal finance correspondent; JJ Ramberg, host of MSNBC’s “Your Business” and founder of; Jacque Reid, co-host of NBC 4’s New York Live; Sara Gore, co-host of NBC 4’s New York Live; Lynda Baquero, NBC 4’s consumer reporter; Carla Harris, Vice Chairman of Wealth Management and Senior Client Advisor at Morgan Stanley; Jean Chatzky, financial editor of NBC News’ “TODAY”; and Daniela Pierre-Bravo, KYV365 Millennial Ambassador. Roz Brown and Tanesha Gary of Joe Scarborough’s band “Scarborough” will provide a musical performance.

Willie Geist, Laura Brown and Sara Gore will guest judge the “Grow Your Value Bonus Competition” alongside Brzezinski, which will feature three finalists competing for one $5,000 grand prize. The winner will be announced during the “Know Your Value” event on Oct. 30th. The finalists are Barbara Ginty of New York, Tiffany S.W. Hamilton of Stamford, CT and Jennifer Scherer of Glen Rock, NJ. In advance of the live event, the three finalists will receive one-on-one coaching and health and wellness guidance from leadership coach Liz Bentley, founder of Liz Bentley Associates, styling and clothing from J.McLaughlin, and hair and makeup tips from Wilbert Ramos. Glynis Karp, Chief Merchandising Officer of J.McLaughlin, will also provide personalized tips for dressing for job interviews.

The public can purchase tickets today by clicking here. To apply for media credentials, please contact

About Know Your Value:

Inspired by Mika Brzezinski’s New York Times best-selling book Knowing Your Value, “Know Your Value” is a nationwide movement. Founded in 2014, “Know Your Value” is designed to create and support an empowered community that helps women recognize, and be recognized for, their personal and professional value by developing and inspiring their individual growth. The “Know Your Value” event series has sold-out venues across the United States and featured sessions by female leaders, experts and newsmakers, including Vanessa De Luca, Donny Deutsch, EMME, Sen. Kirsten Gillibrand, Phil Griffin, Chris Jansing, Hoda Kotb, Cindi Leive, Sen. Claire McCaskill, Andrea Mitchell, Michele Norris, Ambassador Samantha Power, Rachael Ray, Joe Scarborough, Brooke Shields, André Leon Talley, Meredith Vieira, Alex Wagner, and Nicolle Wallace.

About the “Grow Your Value Bonus Competition”

Contest entrants submitted a 60-second video explaining to Brzezinski why they deserved a $5,000 bonus and a professional makeover.

Mika Brzezinski, along with a panel of advisors, selected the three finalists based on originality, enthusiasm, and an ability to effectively communicate their values.

The three finalists will each receive: Travel and accommodations to New York City for the Oct. 30 event at The Grand Hyatt, professional coaching and styling at the “Know Your Value” event. The contestants will then have the opportunity to appear onstage at the event to pitch their story to the judges, live audience and viewers across NBC platforms. One grand prize winner will be selected at the conference to receive $5,000.


Media contacts

For more information contact:
Lorie Acio
t: 212-664-6733