San Jose (July 1, 2019) – NBC Bay Area and Telemundo 48 Área de la Bahía viewers answered the call to donate their unused airline miles to help send children with critical illnesses on wish trips. The stations teamed up with Make-A-Wish Greater Bay Area, NBC Sports Bay Area, NBC Sports California, Comcast and Comcast Spotlight for a one-day “Wish-A-Thon for Miles” on Tuesday, June 25, raising over 1.3 million airline miles to help wish kids and their families take flight.
The one-day telethon and online fundraiser ran from 6 a.m. to 7 p.m., and NBC Bay Area and Telemundo 48 aired live updates in both English and Spanish throughout the day asking viewers to donate their unused airline miles.
“Air travel is our organization’s biggest wish granting expense, and these miles are going to go a long way toward giving wish kids the trips of their dreams,” says Betsy Biern, CEO of Make-A-Wish Greater Bay Area. “I’m so grateful to everyone who donated during our Wish-A-Thon and to Comcast and their networks for making the day possible.”
“We are so proud to be able to support Make-A-Wish and we thank our viewers for their generosity and helping transform the lives of children in some unthinkable circumstances,” said Stacy Owen, President and General Manager of NBC Bay Area and Telemundo 48. “We thank our Comcast and NBC Sports Bay Area family for joining us in this united effort, and we hope to continue to see the donations come in!”
Although the one-day fundraiser has ended, Make-A-Wish Greater Bay Area needs ongoing donations to reach the 44 million airline miles that are needed annually in the Greater Bay Area to be able to fulfill wish trips. Every traveler with airline miles can be part of a life-affirming wish; all it takes is a simple donation of miles from Delta, United, Alaska, Jet Blue, Southwest or American Airlines. Visit the Make-A-Wish Greater Bay Area website to donate online.
For more information about the Wish-A-Thon, visit nbcbayarea.com/wishathon.
About Make-A-Wish Greater Bay Area
In 2019 Make-A-Wish Greater Bay Area celebrates 35 years creating life-changing wishes for children with critical illnesses. With more than 8,600 wishes granted to date, Make-A-Wish Greater Bay Area serves families in 17 Northern California counties: Alameda, Contra Costa, Del Norte, Humboldt, Lake, Mendocino, Napa, Marin, Monterey, San Benito, San Francisco, San Mateo, Santa Cruz, Santa Clara, Siskiyou, Solano and Sonoma. Research shows children who have wishes granted build the physical and emotional strength they need to fight a critical illness. This improves their quality of life and produces better health outcomes. For more information or to refer a child for a wish, please call 415-982-9474 or visit www.sf.wish.org.
About NBC Bay Area / KNTV
Owned by NBCUniversal, NBC Bay Area / KNTV is the Bay Area’s investigative station located in the heart of Silicon Valley. The station is committed to providing continuous, in-depth journalism with unique personalities. Along with broadcasting NBC’s award-winning daytime, prime-time and late night programming, NBC Bay Area produces more than 32 hours of news programming each week. The station can be seen locally on Comcast 3 and 703 and over-the-air on 11. COZI TV, the station’s digital network, offers a full schedule of America’s most beloved and iconic television series, hit movies and original programming. COZI TV can be seen locally on Comcast 186 and over-the-air on 11.3.
About Telemundo 48
Telemundo 48 / KSTS is Telemundo’s local television station serving the Spanish-speaking community throughout the Bay Area. Owned by NBCUniversal, the station is committed to providing viewers with breaking news and in-depth journalism with their award-winning team of reporters, offering the most up-to-date local news, weather, sports and entertainment headlines through a variety of platforms, including online at TelemundoAreadelaBahia.com and via mobile and social media channels. The station can be seen locally on Comcast channel 18 and 718 and over-the-air on 48.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest video, high-speed internet, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information.
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Make-A-Wish Greater Bay Area: Allie Reynolds, 415-402-2766 or email@example.com
NBC Bay Area / Telemundo 48: Liza Catalan, 408-432-4302, firstname.lastname@example.org