Underscoring the Growing Popularity of Women’s Soccer, Half of Hispanics and One-Third of Non-Hispanics Predict that in the Next Five Years, Women’s FIFA World Cup will be as Popular as Men’s
MIAMI, Fla. – June 10, 2019 – According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.
Fanhood for women’s soccer is strong among Hispanic women, with 54% saying they are fans (compared to 28% of non-Hispanic women). Indeed, soccer is seen as an important part of Hispanic identity. Moreover, this enthusiasm is expected to grow, as about six in ten (62%) Hispanic female soccer fans hope to share their passion for soccer with their children.
With the U.S. Women’s National Team making its debut tomorrow in the 2019 FIFA Women’s World Cup France™ the survey data reveals that six in ten Hispanics are interested in tuning into the international event on TV. Over half of soccer fans looking forward to the event are Hispanic women. Four in ten Non-Hispanics are also interested, underscoring how popular Women’s soccer is becoming in the U.S. Forty percent of Hispanics and 24% of non-Hispanics feel that their interest in women’s soccer has grown over the past five years. Indeed, survey respondents are optimistic about the future of women’s soccer: Half of Hispanics and one-third of non-Hispanics (51% and 35%, respectively) feel that in the next five years, the FIFA Women’s World Cup will be equally as popular as the Men’s FIFA World Cup.
Other Highlights of the Survey Include:
About La Ola de la FIFA Survey:
LA OLA DE LA FIFA / THE FIFA WAVE, commissioned by NBCU Telemundo Enterprises in an exclusive partnership with Horowitz Research, is part of the largest soccer thought leadership initiative in US history. It is focused on understanding fast-growing soccer fandom and culture in America more deeply through a variety of research approaches including quantitative, ethnographic and mobile/real-time. These findings are based on quantitative surveys fielded in May 2018, n=1780 US Hispanics and non-Hispanics aged 18-54. Conducted in Spanish and English via mixed methodology (online and face-to-face interviews to ensure representation of all cultural orientations, language dominances and the full spectrum of soccer fandom).
This summer, Telemundo Deportes is presenting exclusive Spanish-language coverage of the 2019 Women’s World Cup France and 2019 Copa America Brazil offering extensive multimedia coverage with more than 750+ hours of LIVE sports programming including 78 matches in 31 days on two continents across the Telemundo Network, its cable channel Universo, and the Telemundo Deportes and NBC Sports apps in Spanish.