Double Digit Growth Marks the Biggest Awards Show Gain of the Year Across All of Television
The Live Show Reached Over 4.3 Million Total Viewers and 1.7 Million P18-49 On Sunday Night Across E!, Bravo, SYFY and USA Network
The “E! People’s Choice Awards” Garnered Substantial Increase In Digital and Social Engagement Up 33 Percent
Los Angeles, CA, November 11, 2019 – The 2019 “E! People’s Choice Awards” aired on Sunday, November 10 from 9:00-11:00pm ET/PT and reached over 4.3 million total viewers and 1.7 million P18-49 across the cable networks of NBCUniversal, including E!, Bravo, SYFY and USA Network. On E! specifically, the telecast was up 41 percent versus the previous year and averaged 821,000 total viewers and 337,000 P18-49, up 12 percent. The growth among total viewers marks the biggest entertainment awards show gain of the year across all of television. The evening honored Icon recipients Jennifer Aniston, Gwen Stefani, P!NK and included performances by Kelsea Ballerini and Alessia Cara.
Additionally, “E! Live from the Red Carpet: The E! People’s Choice Awards,” which aired exclusively on E! from 7:00-9:00pm ET/PT, scored 620,000 total viewers, up eight percent from last year. Rounding out the night at 11pm ET/PT, a special edition of E!’s topical program “Nightly Pop” garnered its second most-watched episode of the series to-date and was up 18 percent versus last year’s post-award show programming.
Expanding across platforms (linear, digital, Twitter livestream, Facebook video and Snapchat), fans watched a total of 336 million minutes of video content surrounding the event. The “E! People’s Choice Awards” also generated a total of 51 million engagements with E!-produced digital and social content (including page/video views, likes, comments and shares), up 33 percent. On Twitter, the exclusive “E! Stream” delivered nearly 5 million live streams globally, making it the biggest live digital video audience ever for the network. Across E!’s global footprint, an additional 1.2 million international users engaged with the network’s digital properties and video views increased by 57 percent versus last year.
According to Nielsen Social, the event, which trended worldwide, ranked as the #1 most social telecast of the night across all of television with 5.9 million social interactions across Facebook, Twitter and Instagram.
Ahead of the event, nearly 1.7 billion votes were cast, with some of the top voted categories being Female Artist, Social Star, and Group.
“Live From The Red Carpet: The E! People’s Choice Awards 2019” and the “E! People’s Choice Awards” are both produced by Den of Thieves with Executive Producers Jesse Ignjatovic, Evan Prager and Barb Bialkowski.
Source: Nielsen, L+SD, 11/10/19, Total Viewers P2+ Reach, People’s Choice Awards telecasts (premieres & encores) across E! / Bravo / SYFY / USA Network, 6 minute qualifier. Nielsen, L+SD, 11/10/19, E! People’s Choice Awards Premiere telecast vs. 2018 E! PCAs on 11/11/18, P18-49 / Total Viewers P2+ Average Audience ratings. Nielsen, L+SD, 11/10/19, E! LRC Premiere telecast vs. 2018 E! LRC Premiere on 11/11/18, P18-49 / Total Viewers P2+ Average Audience ratings. Nielsen, L+SD, 2019TD (thru 11/10/19) Entertainment Award ceremony YoY % Change ranker, based on E! specific performance compared to main hub network of other award shows (exclude sports awards shows and award shows that switched networks YoY), Total Viewers P2+. Nielsen, L+SD, Nightly Pop premieres to date ranker, Total Viewers P2+. YoY % Growth compared to Busy Tonight special post-PCAs on 11/11/19. Nielsen Social Content Ratings, 11/10/19, ranked by linear episode-level metrics. Snapchat Publisher, 11/10/19, The Rundown Season 13 Episode 11. Twitter Media Studio, 11/10/19, PCAs Behind the Scenes, Live Look In, PCAs All Access. ListenFirst, Cross-platform Content Analysis for @ENews Handles, 11/10/19. ListenFirst, Time Window Comparison Report for @ENews Handles, 11/10/19. Facebook Analytics, Video Metrics Report for @ENews, 11/10/19. Adobe Omniture, 11/10/19, Total Day-of Performance for Desktop, Mobile Web, Mobile App and Google AMP. Apple News Analytics, 11/10/19, Total Day-Of Performance
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S and 161 countries globally. E! programming includes popular series "Keeping Up with the Kardashians," “Very Cavallari,” "Total Divas," “Total Bellas,” "Botched,” and “Dating #NoFilter;” topical series “Nightly Pop,” and the return of the “E! True Hollywood Story.” “E! News” airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across EOnline.com and all digital and social media. The brand’s robust digital programming slate includes “E! News’ The Rundown,” “Face Forward” and “What The Fashion" on Snapchat. E!’s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights and E! is also home to the “E! People’s Choice Awards,” the only award show for the people, by the people. E! is a network of NBCUniversal Entertainment & Lifestyle Group, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
About Den of Thieves
Den of Thieves (DoT) is a television live event, scripted and non-scripted production company founded in 2007 by Jesse Ignjatovic and Evan Prager. Since its inception, DoT has become one of the most highly regarded and sought-after production companies in the industry. DoT is the production company of record for the MTV Video Music Awards for the past 13 consecutive years and also holds Executive Producer credits for the "Taylor Swift: Reputation Stadium Tour” concert special for Netflix, the People’s Choice Awards on E!, The Gong Show on ABC, the iHeartRadio Music Awards for Turner Broadcasting, the Peabody Awards, and Ken Jeong’s Netflix comedy special “You Complete Me, Ho” directed by John Chu. Aside from spearheading some of the world’s leading premier event shows and specials, DoT is the name behind the production of comedy specials and documentaries for Netflix, Comedy Central, and Apple – to name a few. Beyond that, DoT also produced the multi-network broadcast of Hand in Hand: A Benefit for Hurricane Relief in September 2017, in addition to the digital stream of March for Our Lives in March 2018.
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