Telemundo Ranks #1 Regardless of Language During the Show’s Daypart Among Total Viewers and Adults 18-49 in Los Angeles and Miami
Star-studded Show Ranked As the #1 Most Social Program Of the Night, Excluding Sports
LOS ANGELES – October 27, 2017 – Last night’s simulcast of the 2017 “Latin American Music Awards” on Telemundo and Universo averaged 2,319,000 total viewers and 1,183,000 adults 18-49, according to Nielsen. The two-hour show, hosted by millennial actress and Latin music phenomenon Becky G and international actor and singer Diego Boneta, and featuring top musical acts such as Camila Cabello, Fifth Harmony, Pablo Alboran, Pitbull and Prince Royce, reached a cumulative audience of 4,391,000 total viewers and 2,159,000 adults 18-49. Fueled by the awards show and its preceding purple carpet special, “La Alfombra de Latin AMAs” - which delivered 1,776,000 total viewers and 806,000 adults 18-49 - Telemundo ranked as the #1 Spanish-language broadcast network among total viewers and adults 18-49, during 8p-11p prime. Additionally, Telemundo outperformed CW and Fox among adults 18-34.
Locally, the “Latin American Music Awards” helped Telemundo rank as the #1 network in the show’s daypart, regardless of language, among total viewers and adults 18-49 in Los Angeles and Miami. It was also the #1 Spanish-language network among total viewers and adults 18-49 in New York, Houston, Dallas, Chicago, Orlando, Philadelphia, Denver, Washington and Boston.
Socially, the star-studded awards show, ranked as the #1 most social program of the night, excluding sports. On the day of the show, the Latin AMAs Facebook account generated 1,300,000 global video views. Additionally, the Facebook Live on the Telemundo main account from the Red Carpet generated 492,000 views. From the start of voting, Latin AMAs generated over half a million social actions across Facebook Twitter and Instagram, the highest in Latin AMAs history.
Source: Nielsen NPM, L+SD, 10/26/2017. Rank based on 8-11pm, strict daypart. Reach based on Fast TA (6-minute qualifier). NSI, L+SD, Rank based on impressions among TEL, UNI, UMA, AZA, ETV, NBC, ABC, CBS & FOX 9-11pm ET/PT. Nielsen Social Content Ratings, 0/26/17; Shareablee, 9/19 - 10/26/17
About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as Buzzfeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.