New Features Include Augmented Reality Mirrors and a Green Screen Booth to Replicate Iconic SNF Player Intros
STAMFORD, Conn. – September 12, 2019 – NBC Sports’ Sunday Night Football bus makes a trip to Atlanta this Week ahead of Sunday night’s Eagles-Falcons game (coverage begins at 7 p.m. ET on NBC.)
The bus will arrive in Atlanta tomorrow, Friday, September 13, stopping at Atlantic Station from 3 p.m.— 9 p.m. ET. On Saturday, September 14, the bus will be the College Football Hall of Fame from 11 a.m. — 4 p.m. ET. On Sunday, September 15, the bus will be at the American Family Insurance Fan Village at Mercedes-Benz Stadium for game day from 2 p.m. until kick-off at 8:20 p.m. ET.
The schedule for this week:
|Friday, Sep. 13||3-9 p.m.||Atlantic Station|
|Saturday, Sep. 14||11-4 p.m.||The College Football Hall of Fame|
|Sunday, Sep. 15||2-8:20 p.m.||American Family Insurance Fan Village at Mercedes-Benz Stadium|
The SNF bus continues to travel the country, making stops in the host cities of Sunday Night Football games, giving fans a behind-the-scenes look into the action of SNF broadcasts.
New features on board this season include the ability for fans to record content they can share directly to their social platforms, and new experiences include augmented reality mirrors in the locker room and a green screen booth to replicate the iconic player intros in the SNF broadcast.
In addition, fan favorites returning to the bus include the official Player of the Game Ball signed at the end of every SNF matchup, a replica Football Night in America desk, and a brand new On Her Turf photo experience celebrating the power of every football fan. The bus continues its journey this week making stops in the Atlanta-area ahead of the Sunday Night Football game as the Philadelphia Eagles take on the Atlanta Falcons.
ABOUT THE SUNDAY NIGHT FOOTBALL BUS
Since week 1, the bus has travelled to each SNF host city. In addition, the SNF Bus will also visit markets along the route without an SNF game on the schedule to give more fans a chance to join in on the experience. The bus will arrive in each host city two to three days prior to the game, making stops at local landmarks and events before heading to the game site. Once at the stadium, the Sunday Night Football bus will give fans the opportunity to interact with America’s most-watched primetime television show with exclusive activities and experiences.
The 2019 bus features football field decaling on the floor, and a replica of the Football Night in America studio where fans can grab a mic, and act as “special correspondents” for photos. From the augemtned reality mirrors in the locker room and the @OnHerTurf display, to green screen booth to replicate the intros from the SNF broadcast, fans have numerous opportunities to interact and share memories from the bus directly to social media.
The full list of cities the SNF bus will be visiting throughout the season:
|2||15-Sep||Philadelphia at Atlanta|
|3||22-Sep||Los Angeles Rams at Cleveland|
|4||29-Sep||Dallas at New Orleans|
|5||6-Oct||Indianapolis at Kansas City|
|6||13-Oct||Pittsburgh at Los Angeles Chargers|
|7||20-Oct||Philadelphia at Dallas|
|8||27-Oct||Green Bay at Kansas City|
|9||3-Nov||New England at Baltimore|
|10||10-Nov||Minnesota at Dallas|
|11||17-Nov||Chicago at Los Angeles Rams|
|12||24-Nov||Seattle at Philadelphia|
|13||1-Dec||Patriots at Texans|
|14||8-Dec||Seattle at Los Angeles Rams|
|15||15-Dec||Minnesota at Los Angeles Chargers|
|16||22-Dec||Kansas City at Chicago|
THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS
The Sunday Night Football bus also incorporates social media inside and out, with SNF’s Facebook, Twitter and Instagram accounts (@SNFon NBC) along with the #SNF hashtag displayed on the exterior.
A dedicated producer will collect photos and create videos of the bus’s travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus is featured on the Sunday Night Football Facebook, Twitter and Instagram accounts and NBC Sports on Snapchat.