News

“SNL” GROWS +7% VS. LAST SEASON’S FINALE IN 18-49 IN THE LOCAL PEOPLE METERS, MAINTAINS 100% IN METERED-MARKET HOUSEHOLDS

With Host Woody Harrelson and Musical Guest Billie Eilish, “Saturday Night Live” Ties for #6 vs. All Premiere-Week Primetime Shows on the Big 4 Networks in the Local People Meters So Far This Week

L+35+Digital: Last Season, “SNL” Grew by +142% After 35 Days of Digital and Linear Delayed Viewing, All the Way to a 3.5 Rating In 18-49

NEW YORK – Sept. 29, 2019 – The 45th season premiere of “Saturday Night Live,” hosted by Woody Harrelson and featuring musical guest Billie Eilish, has averaged a 4.1 rating, 10 share in “live plus same day” household results from the 56 local markets metered by Nielsen Media Research and a 1.6/10 in adults 18-49 in the 25 markets with local people meters.

The Sept. 28 edition maintains 100% of the show’s season finale rating in the metered markets (4.1 vs. 4.1 on May 18), while growing +7% in 18-49 in the local people meters (1.6 vs. 1.5), to top three of the show’s final four telecasts of last season.

Versus all primetime entertainment programming so far on the Big 4 networks during Premiere Week, “Saturday Night Live” is tied for #6 in adults 18-49 in the local people meters, ranking behind only “The Masked Singer” (3.1), “This Is Us” (2.2), “9-1-1” (1.9), Monday’s “The Voice” (1.7) and “Grey’s Anatomy” (1.7).

The year-ago season premiere of “Saturday Night Live” averaged a 4.8 in metered-market households and a 2.3 in 18-49.

Note that “SNL” will add significant viewership via time-shifting, with last season’s originals growing by +58% in 18-49 and +2.548 million persons or +40% in total viewers nationally going from “live plus same day” Nielsens to “live plus seven day” figures. In L+SD, “SNL” last season averaged a 1.46 rating in 18-49 nationally and 6.331 million viewers overall, and in L+7, “SNL” grows to a 2.31 in 18-49 and 8.879 million viewers.

After 35 days of digital and linear time-shifting, “Saturday Night Live’s” 18-49 rating last season increased by +142%, all the way to a 3.54 (vs. a 1.46 in “live plus same day”).

Official-national ratings for the Sept. 28 edition of “Saturday Night Live,” including viewership numbers, are due from Nielsen on Tuesday, Oct. 1.

###
Media Contact:
Tom Bierbaum, 814/452-2091
tom.bierbaum@nbcuni.com