News

“PHILLY LIVE,” THE ONLY DAILY, MULTIPLATFORM, LIFESTYLE AND ENTERTAINMENT SHOW, TO PREMIERE ON NBC10 PHILADELPHIA IN SEPTEMBER 2019

Hosted by NBC10’s Aunyea Lachelle, the new show will feature the latest entertainment news, fashion & beauty trends, and the best food/travel destinations that can only be found in the Delaware Valley

PHILADELPHIA (August 26, 2019) – “Philly Live,” a new, live 15-minute lifestyle and entertainment show featuring the latest national and local entertainment news, social, digital and technology trends, as well as the best food and travel destinations in and around the Greater Philadelphia region, will debut on September 9, on NBC10. Hosted by Northeast Philly native, Aunyea Lachelle, the show will feature local content relating to everything from food, fitness, fashion and beauty, to wellness, travel and fun. Audiences will be able to watch “Philly Live” across the station’s on-air, digital and mobile platforms, Monday through Friday at 11:45 a.m.

“Every weekday, NBC10’s Aunyea Lachelle helps you live your best Philly life, showing you all the things you’ve come to know and love about our region as well as taking you off the beaten path to discover the people and places that make the Delaware Valley unique,” said Ric Harris, President and General Manager of NBC10 and Telemundo62. “We deliver it all directly to you where you want it: Instagram, Facebook, your NBC10 App, Roku, YouTube and live on NBC10 every weekday.”

“Philly Live” takes viewers across the Delaware Valley to experience must-see destinations, a diverse culinary scene, local events, and everything top-of-mind to Philadelphians. Among the stories to be featured are interviews with former Eagles running back Brian Westbrook and tennis legend Billie Jean King, a preview of Philadelphia Magazine’s “Best of Philly” party, and more. The show will provide local insertion opportunities for advertisers to air in the Philadelphia market.

“I am beyond excited share stories about the wonderful entertainment that Philly has to offer,” said Lachelle. “There's so much to do and see here, from music, food, sports, events... we've got it all! I love covering local events and providing a platform for community nonprofits and others to highlight the positive work they are doing throughout the city.”

“We’re proud to launch this strategic partnership with NBC10 to develop great, must-see things to see and do for their innovative new Philly Live venture,” said Jeff Guaracino, president & CEO, Visit Philadelphia. “As Greater Philadelphia’s leisure travel experts, this partnership gives us the opportunity to show why a trip here is fun every day and every season of the year."

ABOUT NBC10 PHILADELPHIA / WCAU

Owned by NBCUniversal, NBC10 Philadelphia has been delivering local news, information and weather for more than 60 years, serving nearly six million viewers throughout Greater Philadelphia, the Lehigh Valley, South Jersey and Delaware. Viewers turn to NBC10 for the most up-to-date breaking news and weather on a variety of platforms, including online at nbc10.com and via mobile and social platforms. COZI TV, the station’s multicast network, offers a full schedule of America’s most beloved and iconic television series and hit movies as well as local programming. COZI TV can be seen on Comcast channel 248, Verizon channel 460, RCN channel 28 and over-the-air on digital 10.2.

MEDIA CONTACT:
Diana Torralvo
215-201-5342

diana.torralvo@nbcuni.com