“E! Live from the Red Carpet: The 2020 Grammy Awards,” airing from 6:00pm ET-8:00pm ET / 3:00pm PT-5:00pm PT and hosted by Ryan Seacrest and Giuliana Rancic, delivered year-on-year ratings growth with an average of over 1.3 million total viewers and 522,000 P18-49, up three percent in both demos, according to Nielsen.
“E! Countdown to the Red Carpet: The 2020 Grammy Awards,” airing from 4:00pm ET-6:00pm ET / 1:00pm PT-3:00pm PT, garnered 483,000 total viewers and 203,000 P18-49, up three percent and one percent respectively versus the previous year.
“E! After Party: The 2020 Grammy Awards,” which ran from 11:42pm ET–12:42am ET / 8:42pm PT–9:42pm PT, scored 160,000k total viewers and 68,000 P18-49, down one percent and up three percent respectively, versus the 2019 telecast.
DIGITAL LIVESTREAM BULLETS
The network’s livestreams of its linear and global digital-exclusive red carpet coverage more than doubled from last year with a total of 3.7 million views.
The Livestream of E!’s linear broadcast was watched for a cumulative of 1.3 million minutes, which is up 1536 percent versus last year, which was driven by greater availability on different devices.
The Twitter E! Stream was watched for cumulative 900,000 minutes, up 80 percent versus last year.
Source: Linear Ratings: Nielsen, L+SD, P18-49 / Total Viewers (P2+); E! O&O Livestream + Video Minutes: Adobe Omniture, 1/26/20, Global, App, Desktop, Mobile Web, Media Time Spent, Video Starts; Twitter Livestream + Video Minutes: Twitter Media Studio, Grammys Twitter livestreams, 1/26/20 Total Views + Minutes Watched; YouTube Livestream + Video Minutes: YouTube Analytics, Live From The Red Carpet, Grammys Livestream Performance Reports, Views + Minutes Watched, 1/26/20
“E! Live From The Red Carpet" is produced by Ryan Seacrest Productions and Den of Thieves. Executive Producers are Ryan Seacrest, Jesse Ignjatovic, Evan Prager and Barb Bialkowski, with Co-Executive Producer, Sam Brenzel.
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S and 161 countries globally. E! programming includes popular series "Keeping Up with the Kardashians," “Very Cavallari,” “Total Bellas,” "Botched,” and “E! True Hollywood Story,” topical series “Nightly Pop,” new series “Meet the Frasers” and the return of the “The Soup.” “E! News” is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across EOnline.com and all digital and social media. The brand’s robust programming slate includes two New York based morning shows “E! News” and “Pop of the Morning,” along with “In the Room” and “Daily Pop,” and digital shows: “E! News’ The Rundown,” “Face Forward” and “What The Fashion" on Snapchat. E!’s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights and the “E! People’s Choice Awards” celebrates the best in pop culture and is the only award show for the people, by the people. E! is a network of NBCUniversal Entertainment & Lifestyle Group, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
E! PR Media Contact: