News

‘VOICE’ & ‘THIS IS US’ ACCOUNT FOR 3 OF THE TOP 4 NON-OSCAR TELECASTS ON THE BROADCAST NETS IN 18-49 FOR THE WEEK OF FEB. 26-MARCH 4

Season to Date, NBC Rules the 18-49 Race by a +53% Margin, Biggest Lead for Any Net at This Point in the Season in the 30-Year History of Nielsen’s Current People Meter Sample; Also Leads Total Viewers for the First Time in 16 Years

Monday’s “The Voice” Grows +40% Vs. Last Fall’s Finale in 18-49 & “Good Girls” Is the First Broadcast Competition This Year to Win the Monday 10 p.m. Hour Over “Good Doctor”

"This Is Us," "Voice" & "Chicago Med" Are Tuesday’s #1-2-3 Shows in 18-49; "Voice" Grows +20% Vs. Its Fall Finale to Its Best Tuesday Rating Since Oct. 10; “Us” Beats the Big 4 Slot Competition Combined

L+3: “This Is Us” Generates Tuesday’s Top L+3 Lifts in 18-49 and Total Viewers

Wednesday’s "Chicago P.D." Locks Up the 10 p.m. Win by a +50% Margin in 18-49 and +1.1 Million Viewers Overall

"Chicago Fire" Ties for #1 Thursday at 10 p.m. in 18-49, Wins Outright in Total Viewers, Increases +10% Vs. Its Prior Episode in 18-49

Friday’s "Blindspot" Matches the Show’s 18-49 Season High

UNIVERSAL CITY, Calif. — March 6, 2018 — UNIVERSAL CITY, Calif. — March 6, 2018 — NBC has finished #2 for the primetime ratings week of Feb. 26-March 4 among the Big 4 networks in adults 18-49 and most other key demographics, with “The Voice” and “This Is Us” accounting for three of the week’s top four primetime telecasts on the broadcast networks excluding ABC’s Academy Awards coverage.

According to “live plus same day” figures from Nielsen Media Research, Monday’s premiere of “The Voice 14” was the top non-Oscars program of the week on ABC, CBS, NBC or Fox, Tuesday’s “This Is Us” tied for #2 and the Tuesday “Voice” ranked #4, while Monday’s premiere of “Good Girls” finished tied for #9 among non-Oscar-related telecasts.

For the week, NBC ranked #2 among the broadcast nets behind only Oscar-boosted ABC in adults, men and women 18-49; adults, men and women 18-34; and adults and women 25-54..

In adults 18-49, NBC is dominating the current primetime season, with leads over #2 Fox of +0.9 of a rating point or +53% (2.6 vs. 1.7). The +53% advantage is the best for any #1 network at this point in the season in the 30-year history of Nielsen’s current people-meter sample.

Season to date, NBC is also running #1 among ABC, CBS, NBC and Fox in every other key ratings measure, including total viewers, for the first time since 2001-02. Excluding all sports, NBC is running closer to CBS at this point in the season in total viewers than it’s been in 15 years, since 2002-03 (currently within 1.3 million total viewers of CBS excluding sports, best since the gap was 788,000 in 2002-03).

Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 among the Big 4 in adults 25-54, adults 18-34 (tie), men 18-49 and all key adult-female demos.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 23 Averages

Adult 18-49 Rating, “live plus same day,” Feb. 26-March 4

ABC…1.9

NBC…1.1

CBS…0.9

Fox…0.8

CW…0.4

Total Viewers

ABC…7.6 million

CBS…6.8 million

NBC…5.1 million

Fox…2.8 million

CW…1.2 million

Season-to-Date Averages

Adult 18-49 Rating, “Most Current”

NBC…2.6

Fox…1.7

CBS…1.6

ABC…1.4

CW…0.6

Total Viewers

NBC…10.1 million

CBS…9.0 million

ABC…5.9 million

Fox…5.5 million

CW…1.7 million

NBC highlights for the week of Feb. 26-March 4:

Monday

NBC won Monday night in adults 18-49 and total viewers, with wins during six of six primetime half-hour in 18-49.

The debut of “The Voice 14” (2.8/10 in 18-49, 12.3 million viewers overall from 8-10 p.m. ET):+40% above where the show closed its prior cycle in 18-49 (2.8 vs. 2.0 for the fall finale on Tuesday, Dec. 19, 2017 from 9-11 p.m.) and +1.4 million persons or +13% in total viewers (12.3 million vs. 10.9 million). Also, for the first time in five years, a “Voice” spring premiere was up versus the prior fall’s debut in 18-49, with an increase of +8% versus the prior premiere in 18-49 (2.8 vs. 2.6 on Sept. 25, 2017), as well as a gain of +1.7 million persons or +16% in total viewers (12.3 million vs. 10.6 million). The Feb. 26 “Voice” scored the show’s highest rating in the past year for a Monday or Tuesday edition in 18-49 and total viewers (since Feb. 27, 2017, 3.1 in 18-49, 13.0 million viewers overall) and was the #1 show of the night in 18-49 and total viewers. “The Voice” won the time period by a +56% margin among the Big 4 in 18-49 (2.8 vs. 1.8 for “The Bachelor”) and by +90% or +5.8 million persons in total viewers (12.313 million vs. 6.493 million for “The Bachelor”).

“Live Plus Three Day” Ratings: “Voice” increased by +19% in 18-49 (from a 2.78 rating to a 3.31) and +2.0 million viewers overall (12.3 million to 14.3 million) going from “live plus same day” Nielsens to L+3.

“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown this season by +25% in 18-49 rating going from L+SD to L+7 (from a 2.10 to a 2.63) and +1.9 million viewers overall (10.1 million to 12.0 million). When projected 35-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 3.25.

The premiere of “Good Girls” (1.5/6 in 18-49, 6.0 million viewers overall from 10-11 p.m. ET) won the timeslot in adults 18-49 and adults, men and women 25-54, beating “The Good Doctor” in 18-49 by +15% (1.5 vs. 1.3). It’s the first time an original “Good Doctor” has lost that hour this season to broadcast competition. “Good Girls” jumped by +50% versus NBC’s timeslot average this season excluding the Olympics (1.5 vs. 1.0) and by +1.2 million persons or +24% in total viewers (6.0 million vs. 4.8 million), while generating NBC’s best 18-49 rating in the time period with regular programming since Feb. 27, 2017 (1.6) and best total-viewer result with regular programming since March 6, 2017 (6.012 million). L+3:“Good Girls” grew by +26% in 18-49 (1.52 to 1.91) and +1.5 million viewers overall (6.0 million to 7.5 million) going from L+SD to L+3 Nielsens.

Tuesday

NBC won the night in adults 18-49 and every other key demo, sweeping six of six half-hours in adults 18-49 with the #1-2-3 shows of the night. It was the 20th straight night NBC ranked #1 in adults 18-49 and NBC’s 17th consecutive Tuesday win in 18-49 among the Big 4 networks.

The Tuesday debut of “The Voice 14” (2.4/10 in 18-49, 10.8 million viewers overall from 8-9 p.m. ET) grew +20% above where the show closed its prior cycle in 18-49 (2.4 vs. 2.0 for the fall finale on Tuesday, Dec. 19, 2017 from 9-11 p.m.) to win the timeslot in all key demos, including by a +100% margin in adults 18-49 (2.4 vs. 1.2 for CBS’ second-place “NCIS”). The 2.4 was the show’s highest Tuesday 18-49 rating since Oct. 10, 2017 (2.4) and matched its Tuesday high since Sept. 26, 2017 (2.7). “The Voice” grew significantly from half-hour to half-hour in every key measure, including gains of +18% in adults 18-49 (2.2 to 2.6) and +1.3 million persons in total viewers (10.2 million to 11.5 million). L+3: “Voice” grew by +17% in 18-49 (2.36 to 2.76) and more than +1.6 million viewers overall (10.8 million to 12.5 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has increased by +23% in 18-49 rating going from L+SD to L+7 (from a 2.04 to a 2.50) and more than +1.7 million viewers overall (10.2 million to 12.0 million). With the addition of projected 35-day non-linear ratings, the Tuesday “Voice” 18-49 figure grows to a 3.13.

“This Is Us” (2.5/9 in 18-49, 9.7 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night in 18-49, beating the timeslot’s Big 4 competition combined in 18-49 (2.5 vs. a combined 2.4). The 2.5 rating maintained 100% of what the show averaged last year with February originals (2.5 vs. 2.5) and was up in total viewers (9.7 million vs. 9.3 million for February 2017). “This Is Us” won the timeslot in every key demographic, including a +127% margin in 18-49 (2.5 vs. 1.1 for “Bull”). L+3: “This Is Us” increased by +61% in 18-49 (2.46 to 3.97) and +4.3 million viewers overall (9.7 million to 14.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “This Is Us” is growing by +71% in 18-49 rating (from a 3.21 to a 5.50) and +6.3 million viewers overall (11.5 million to 17.8 million) going from L+SD to L+7. When projected 35-day non-linear viewing is included, the “Us” 18-49 rating increases to an 8.31.Upscale: “Us” is generating a strong upscale audience, indexing at a 145 among adults 18-49 living in homes with $100K+ incomes.

“Chicago Med” (1.4/6 in 18-49, 7.3 million viewers overall from 10:01-11 p.m. ET): won the timeslot among ABC, CBS and NBC in adults , men and women 18-49; adults and women 25-54; and adults, men and women 18-34, including a +56% margin of victory among the ABC, CBS and NBC dramas in adults 18-49 (1.4 vs. 0.9 for CBS’ #2 “NCIS: New Orleans”). “Med” ranked as the #3 show of the night on the Big 4 in adults 18-49, behind only “This Is Us” and “The Voice,” and remains undefeated in the timeslot when in originals this season versus regular ABC-CBS competition. L+3: “Med” grew by +50% in 18-49 (1.43 to 2.15) and +3.1 million viewers overall (7.3 million to 10.4 million) going from L+SD to L+3 Nielsens. L+7: “Med” is increasing by +70% in 18-49 rating going from L+SD to L+7 (from a 1.32 to a 2.24) and more than +3.9 million viewers overall (7.0 million to 10.9 million). When projected 35-day non-linear viewing is included, the “Med” 18-49 rating increases to a 2.92.

Wednesday

“The Blacklist” (0.9/4 in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) ranked #2 in the hour in total viewers behind only CBS’ premiere of “Survivor.” L+3: “Blacklist” increased by +56% in 18-49 (0.94 to 1.47) and +2.3 million viewers overall (5.7 million to 8.0 million) going from L+SD to L+3 Nielsens. L+7: “Blacklist” is growing by +72% in 18-49 rating this season going from L+SD to L+7 (0.98 to a 1.69) and +3.1 million viewers overall (5.8 million to 8.9 million). Upscale: “Blacklist” delivers a strong upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

“Law & Order: Special Victims Unit” (1.1/4 in 18-49, 5.5 million viewers overall from 9-10 p.m. ET) built by +22% on its lead-in in adults 18-49. L+3: “SVU” grew +61% in 18-49 (1.11 to 1.79) and +2.2 million viewers overall (5.5 million to 7.7 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +73% this season in 18-49 rating going from L+SD to L+7 (from a 1.30 to a 2.25) and more than +2.9 million viewers overall (6.0 million to 8.9 million). When projected 35-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 3.43.

“Chicago P.D.” (1.2/5 in 18-49, 6.1 million viewers overall from 10-11 p.m. ET) dominated the timeslot among the ABC-CBS-NBC dramas, finishing #1 in every key measure with margins of +50% in 18-49 (1.2 vs. 0.8 for CBS’ #2 “SEAL Team”) and +1.1 million viewers overall (6.1 million vs. 5.0 million for “SEAL Team”). “P.D.” matched its prior 18-49 rating (1.2 vs. 1.2 on Feb. 7), making it the night’s only scripted show on the Big 4 to maintain 100% of its previous rating for an original. “P.D.” has now won the slot or tied for #1 versus regular ABC and CBS competition with its last 31 straight original telecasts in adults 18-49 (L+SD), extending back to October 2016. L+3: “P.D.” grew by +68% in 18-49 (1.16 to 1.95) and +3.4 million viewers overall (6.1 million to 9.5 million) going from L+SD to L+3 Nielsens,. L+7: “Chicago P.D.” is increasing by +87% in 18-49 rating this season going from L+SD to L+7 (from a 1.20 to a 2.24) and +4.1 million viewers overall (6.4 million to 10.5 million). With the addition of projected 35-day non-linear ratings, the “P.D.” figure grows to a 2.97.

Thursday

“Superstore” (0.9/4 in 18-49, 3.4 million viewers overall from 8-8:30 p.m. ET), with its first telecast in four weeks, retained 99% of its prior episode’s result in total viewers (3.382 million vs. 3.426 million). L+3: “Superstore” increased by +49% in 18-49 (0.94 to 1.40) and +1.1 million iewers overall (3.4 million to 4.5 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +55% in 18-49 rating going from L+SD to L+7 (from a 1.1 to a 1.7) and +1.3 million viewers overall (4.1 million to 5.4 million). When projected non-linear 35-day viewing is included, the “Superstore” 18-49 rating increases to a 2.86. Upscale: “Superstore” is delivering a strong upscale audience, indexing at a 119 among adults 18-49 in $100K+ homes.

“A.P. Bio” (0.8/3 in 18-49, 2.6 million viewers overall from 8:30-9 p.m. ET) finished within 0.1 of a point of the show’s prior Thursday result in 18-49 (0.7 vs. 0.8 at 9:31 p.m. on Feb. 1) and maintained 100% in adults, men and women 18-34 (0.4 vs. 0.4 in each category). L+3: “A.P. Bio” grew by +37% in 18-49 going from L+SD to L+7 (0.75 to 1.03) and +682,000 viewers overall (2.6 million to 3.3 million).

“Will & Grace” (1.1/4 in 18-49, 4.0 million viewers overall from 9-9:30 p.m. ET), with its first telecast in four weeks, retained 97% of its prior episode in total viewers (4.0 vs. 4.1 million on Feb. 1) and 100% in adults, men and women 18-34. “Will & Grace” built on its lead-in by +38% in 18-49. L+3: “Will & Grace” increased by +74% in 18-49 (1.07 to 1.86) and +2.3 million viewers overall (4.0 million to 6.3 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +85% in 18-49 rating this season going from L+SD to L+7 (1.68 to a 3.11) and more than +3.7 million viewers overall (6.1 million to 9.8 million). With the addition of projected 35-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 4.79. Upscale: “Will & Grace” is delivering a strong upscale audience, indexing at a 137 among adults 18-49 living in homes with $100K+ incomes.

A second airing of “A.P. Bio” (0.7/3 in 18-49, 2.7 million viewers overall from 9:30-10 p.m. ET) maintained 100% of the show’s 8:30 result in 18-49 and grew in total viewers. The 9:30 telecast also matched the show’s prior Thursday, 9:30 airing on Feb. 1 in adults 18-34 (0.4 vs. 0.4) and grew among women 18-34 (0.5 vs. 0.4). L+3: “A.P. Bio” increased by +37% in 18-49 (0.70 to 0.96) and +720,000 viewers overall (2.7 million to 3.4 million) going from L+SD to L+3 Nielsens.

“Chicago Fire” (1.1/5 in 18-49, 5.7 million viewers overall from 10-11 p.m. ET) for #1 among the ABC, CBS and NBC dramas in the timeslot in adults 18-49, was #1 outright in total viewers and adults 25-54. With its first airing in four weeks, “Fire” grew +10% in 18-49 (1.1 vs. 1.0 on Feb. 1) and maintained virtually 100% in total viewers (5.670 million vs. 5.671 million). L+3: “Fire” grew by +77% in 18-49 (1.07 to 1.89) and +3.3 million viewers overall (5.7 million to 9.0 million) going from L+SD to L+3, for the biggest L+3 lift of the night on the Big 4 networks in 18-49 percentage. L+7: “Chicago Fire” is growing by +94% in 18-49 rating (from a 1.11 to a 2.15) and +4.0 million viewers overall (6.1 million to 10.1 million) going from L+SD to L+7. With the addition of projected 35-day non-linear ratings, the “Fire” figure increases to a 2.80 in 18-49.

Friday

“Blindspot” (0.7/3 in 18-49, 3.1 million viewers overall from 8-9 p.m. ET) equaled the show’s high this season in 18-49, as well as NBC’s top in-season rating in the timeslot, excluding Olympics, since April 7, 2017 (0.8). “Blindspot” grew by +0.1 of a point or +17% versus the show’s prior episode of four weeks earlier in adults 18-49 (0.7 vs. 0.6 on Feb. 2) and retained 97% in total viewers (3.1 million vs. 3.2 million). L+3: The prior “Blindspot” grew by +81% in 18-49 (0.62 to 1.12) and more than +1.7 million viewers overall (3.2 million to 5.0 million) going from L+SD to L+3 Nielsens. L+7: “Blindspot” is increasing by +94% in 18-49 rating going from L+SD to L+7 (from a 0.67 to a 1.30) and +2.2 million viewers overall (3.5 million to 5.7 million). When projected 35-day non-linear viewing is included, the “Great News” 18-49 rating grows to a 2.09. Upscale: “Blindspot” is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

“Taken” (0.5/2 in 18-49, 2.5 million viewers overall from 9-10 p.m. ET) increased by +0.1 of a point or +25% versus the show’s prior telecast of four weeks earlier in adults 18-49 (0.5 vs. 0.4 on Feb. 2) and maintained 97% in total viewers (2.451 million vs. 2.528 million), to equal the show’s season high in 18-49. L+3: The previous “Taken” grew by +60% in 18-49 (0.43 to 0.69) and +1.4 million viewers overall (2.5 million to 3.9 million) going from L+SD to L+3 Nielsens.

“Dateline NBC” (0.6/3 in 18-49, 0.9 in adults 25-54, 3.5 million viewers overall from 10-11 p.m. ET) ranked #2 in the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers. L+3: The prior Friday “Dateline” increased by +40% in 18-49 (0.72 to 1.01) and +1.3 million viewers overall (4.0 million to 5.3 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes.

Saturday

NBC Sports coverage of the NHL Stadium Series matchup featuring the Toronto Maple Leafs versus the Washington Capitals at Navy-Marine Corps Memorial Stadium in Annapolis, Md., averaged a 0.3/1 in 18-49 and 1.1 million viewers overall from 8:12-11 p.m. ET.

Sunday

NBC ranked #2 for the night among the Big 4 networks in adults 18-49 behind ABC’s Academy Awards coverage.

An encore telecast of “Dateline NBC” (0.6/2 in 18-49, 0.9 in adults 25-54, 4.1 million viewers overall from 7-8 p.m. ET) increased by +9% versus the show’s prior Sunday telecast of five weeks ago in total viewers (4.1 million vs. 3.8 million from 7:10-9 p.m. ET on Jan. 28).

The 2015 feature film “Furious 7” (0.6/2 in 18-49, 2.3 million viewers overall from 8-11 p.m. ET) finished #2 in the timeslot among the Big 4 networks in adults 18-49 and was the #1 alternative to ABC’s Academy Awards coverage on the broadcast networks for each of the film’s three hours.

###

Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com