TODAY Tops GMA in Total Viewers for the 12th Week This Season
TODAY Wins 184 Weeks in Key Demo, Best Streak in Nearly 7 Years, A Feat No Other Morning Show Has Achieved
TODAY Grows Demo Lead Vs. GMA Week Over Week and Year Over Year
NEW YORK – July 10, 2019 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers, A25-54 and A18-49 for the twelfth time this season. TODAY also won the key demo A25-54 for the week marking 184 straight weeks in the top spot, its best streak in nearly seven years. No other morning news show has been number one in the demo for as long a streak. Additionally, TODAY grew its demo lead versus GMA week over week and versus last year. Season to date, TODAY has closed the total viewer margin with GMA by 7% versus the same time last year.
TODAY was retitled Thursday and Friday of last week due to the July 4th holiday.
|Program||P25-54 Rtg||P25-54 Imps||P18-49 Rtg||P18-49 Imps||P2+ Imps|
|CBS THIS MORNING||0.52||632||0.34||432||2,779|
|GOOD MORNING AMERICA||0.77||933||0.48||612||3,475|
TODAY averaged 1.040 million A25-54 viewers, leading GMA by +107,000 (+11%) and CBS This Morning by +408,000 (+64%)
TODAY averaged 728,000 A18-49 viewers, +116,000 (+19%) ahead of GMA and +296,000 (+69%) higher than CBS
TODAY averaged 3.476 million total viewers, +1,000 ahead of GMA while topping CBS by +697,000 (+25%)
TODAY ranks #1 among A25-54 and A18-49
TODAY is having its best total viewer lead over CBS season-to-date in three years
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