News

‘THIS IS US’ IS #1 DRAMA OF THE OCT. 22-28 WEEK, ‘VOICE’ IS #1-2 AMONG ALTERNATIVE SERIES, ‘MANIFEST,’ ‘NEW AMSTERDAM’ TIE AS #1 NEW SHOW

“Us,” Both “Voices,” “Manifest,” “New Amsterdam” and All Three “Chicago” Dramas Give NBC Eight Shows Among the Week’s Top 20 Big 4 Primetime Entertainment Telecasts

NBC Takes Monday Among the Big 4 Networks Across the Board, "Manifest" Wins Among the 10 p.m. Dramas by +75%, "Voice" Is #1 on the Big 4 in Every Key Measure

L+3: “Manifest” Posts Monday’s Biggest Lifts in 18-49 and Total Viewers

NBC Is Tuesday's #1 Entertainment Network, "New Amsterdam" Grows +17% Week to Week Despite World Series Competition, "This Is Us" Is Tuesday’s #1 Entertainment Show

L+3: “This Is Us” Is the Biggest L+3 Gainer of the Night in 18-49 and Total Viewers

NBC Is Wednesday's #1 Entertainment Net in 18-49 & Total Viewers, “Chicago Fire” Is the #1 Most-Watched Entertaiment Show of the Night, “P.D.” Grows in 18-49 to Match Its High Since March

L+3: “Chicago P.D.” Apprehends Wednesday’s Biggest L+3 Lift in Total Viewers

Facing the Clinching Game of the World Series, Saints-Vikings “Sunday Night Football” Grows Vs. the Year-Ago Game in Total Viewers

UNIVERSAL CITY, Calif. — Oct. 30, 2018 — NBC has finished #2 among the Big 4 networks for the primetime ratings week of Oct. 22-28 in adults 18-49, total viewers and every other key ratings measure, behind only Fox, which aired high-rated World Series and NFL telecasts on six of the week’s seven nights.

According to “live plus same day” viewership figures from Nielsen Media Research, NBC’s Oct. 22-28 lineup included the week’s #1 drama in adults 18-49, “This Is Us”; #1-2 alternative programs, the Monday and Tuesday editions of “The Voice”; and the two highest-rated first-year series (excluding ABC’s “Roseanne” reboot, “The Conners”), “Manifest” and “New Amsterdam.”

“Sunday Night Football” ranked #2 for the week in adults 18-49 and total viewers among all primetime telecasts on ABC, CBS, NBC or Fox (excluding sports pre- and post-game shows), behind only the deciding Game 5 of the World Series and ahead of four other World Series telecasts.

Excluding sports, “This Is Us” was the #2 telecast of the week on the Big 4 in 18-49, Monday’s “Voice” ranked #3, Tuesday’s “Voice” was #6, “Manifest,” “New Amsterdam” and “Chicago Fire” tied for #10 and “Chicago Med” and Chicago P.D.” tied for #15, giving NBC eight shows among the 20 highest-rated primetime entertainment programs on the Big 4 last week.

Season to date, NBC is running within just 167,000 viewers of CBS (8.691 million vs. 8.858 million), NBC’s closest position to CBS in total viewers at this point in the season in 17 years, since holding the lead at this point in 2001.

Week 5 Averages

Adult 18-49 Rating, “live plus same day,” Oct. 22-28

Fox…3.4

NBC…1.5

CBS…0.9

ABC…0.9

CW…0.4

Total Viewers

Fox…13.1 million

NBC…6.5 million

CBS…6.5 million

ABC…4.2 million

CW…1.1 million

Season-to-Date Averages

Adult 18-49 Rating, “Most Current”

Fox…2.2

NBC…2.1

CBS…1.4

ABC…1.3

CW…0.4

Total Viewers

CBS…8.9 million

NBC…8.7 million

Fox…7.8 million

ABC…5.8 million

CW…1.1 million

NBC highlights for the week of Oct. 22-28:

Monday

NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key measure, winning six of six half-hours among those nets in both 18-49 and total viewers.

“The Voice” (1.9 rating in 18-49, 9.4 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure, winning its two-hour time period among the Big 4 networks in all key categories. Aong the broadcast networks, “Voice” won the timeslot in 18-49 by a +90% margin over “Dancing

“Live Plus Three Day” Ratings: “The Voice” increased by +16% in 18-49 (from a 1.86 rating to a 2.15) and +1.3 million viewers overall (9.4 million to 10.7 million) going from “live plus same day” Nielsens to L+3.

“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +24% in 18-49 rating going from L+SD to L+7 (from a 2.01 to a 2.50) and more than +2.0 million viewers overall (9.8 million to 11.8 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 2.96.

“Manifest” (1.4 rating in 18-49, 7.3 million viewers overall from 10-11 p.m. ET) won the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and all other key measures, beating the #2 drama in the timeslot, “Bull,” in adults 18-49 by +75% (1.4 vs. 0.8). “Manifest” was the #2 show of the night on the Big 4 in adults 18-49, adults 25-54 and all key adult-female demos, behind only “The Voice.” L+3: “Manifest” grew by +86% in 18-49 (from a 1.40 rating to a 2.60) and +4.7 million viewers overall (7.3 million to 12.0 million) going from L+SD to L+3, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers. L+7: “Manifest” has increased by +103% in 18-49 rating going from L+SD to L+7 (from a 1.84 to a 3.74) and +7.6 million viewers overall (8.8 million to 16.4 million). When projected seven-day non-linear viewing is included, the “Manifest” 18-49 rating increases to a 5.04. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.

Tuesday

NBC ranked as the #1 entertainment network of the night in adults 18-49 and every other key demographic.

“The Voice” (1.6 rating in 18-49, 8.4 million viewers overall from 8-9 p.m. ET) ranked #1, excluding sports, in the hourlong timeslot ahead of ABC’s comedies and CBS’ “NCIS” in adults 18-49 and most other key demos. L+3: “Voice” increased by +16% in 18-49 (1.63 to 1.89) and +1.2 million viewers overall (8.4 million to 9.6 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +26% in 18-49 rating going from L+SD to L+7 (from a 1.95 to a 2.45) and +2.0 million viewers overall (9.5 million to 11.5 million). With the addition of projected seven-day non-linear ratings, the Tuesday “Voice” 18-49 figure grows to a 2.90. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

“This Is Us” (2.1 rating in 18-49, 8.5 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 entertainment telecast of the night in adults 18-49 and most other key demos and won the 9 p.m. hour excluding sports in nine of nine key demographics, including a +110% margin in adults 18-49 (2.1 vs. 1.0 for “FBI”). L+3: “This Is Us” grew by +59% in 18-49 (2.15 to 3.41) and +3.9 million viewers overall (8.5 million to 12.5 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating and total viewers. L+7: “This Is Us” is increasing by +74% in 18-49 rating (from a 2.56 to a 4.46) and +5.7 million viewers overall (9.5 million to 15.2 million) going from L+SD to L+7. When projected seven-day non-linear viewing is included, the “Us” 18-49 rating grows to a 6.26. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 142 among adults 18-49 with four or more years of college, to rank #4 on the Big 4 networks.

“New Amsterdam” (1.4 rating in 18-49, 6.4 million viewers overall from 10:01-11 p.m. ET) grew +17% week to week in 18-49 (1.4 vs. 1.2) and +2% in total viewers (6.4 million vs. 6.3 million), despite competition this week from the World Series, to rank as the #1 drama in the timeslot in every key demographic, including a margin of +63% in adults 18-49 (1.3 vs. 0.8 for both ABC and CBS). “New Amsterdam” was also the #2 drama of the night in 18-49 behind only “This Is Us.” L+3: “New Amsterdam” increased by +61% in 18-49 (1.35 to 2.18) and +3.7 million viewers overall (6.4 million to 10.1 million) going from L+SD to L+3 Nielsens. L+7: “New Amsterdam” has grown by +86% in 18-49 rating (from a 1.59 to a 2.95) and +5.5 million viewers overall (7.6 million to 13.2 million) going from L+SD to L+7. When projected seven-day non-linear viewing is included, the “New Amsterdam” 18-49 rating increases to a 3.78. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 113 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 116.

Wednesday

NBC finished as the #1 non-sports network of the night in adults 18-49 and total viewers, growing +18% versus the same Wednesday last year in 18-49 (1.3 vs. 1.1 on Oct. 25, 2017) and +1.6 million persons or +28% in total viewers (7.3 million vs. 5.7 million).

“Chicago Med” (1.2 rating in 18-49, 7.7 million viewers overall from 8-9 p.m. ET) ranked as the #2 most-watched entertainment telecast of the night on the Big 4 networks behind only “Chicago Fire,” and maintained 100% week to week in 18-49 (1.2 vs. 1.2), despite this week’s World Series competition. L+3: “Med” grew by +40% in 18-49 (1.24 to 1.74) and +2.3 million viewers overall (7.7 million to 10.0 million) going from L+SD to L+3. L+7: “Med” is increasing by +65% in 18-49 rating going from L+SD to L+7 (from a 1.28 to a 2.11) and +3.4 million viewers overall (8.3 million to 11.7 million). When projected seven-day non-linear viewing is included, the “Med” 18-49 rating increases to a 2.47.

“Chicago Fire” (1.4 rating in 18-49, 7.7 million viewers overall from 9-10 p.m. ET) equaled the show’s” highest 18-49 rating since its Fall 2017 season premiere (1.5 on Thursday, Sept. 28, 2017 at 10 p.m.). “Fire” was the night’s #1 most-watched entertainment telecast and #1 drama in 18-49. Despite this week’s World Series competition, “Fire” grew +8% week to week in 18-49 (1.4 vs. 1.3). L+3: “Fire” was up +44% in 18-49 (1.35 to 1.94) and more than +2.6 million viewers overall (7.7 million to 10.3 million) going from L+SD to L+3 Nielsens. L+7: “Fire” is growing by +62% in 18-49 rating (from a 1.31 to a 2.12) and more than +3.4 million viewers overall (8.2 million to 11.6 million) going from L+SD to L+7. With the addition of projected seven-day non-linear ratings, the “Fire” figure increases to a 2.50 in 18-49.

“Chicago P.D.” (1.2 rating in 18-49, 6.6 million viewers overall from 10-11 p.m. ET) equaled the show’s best 18-49 rating since March 21 (1.3), growing +9% week to week in 18-49 (1.2 vs. 1.1) despite this week’s World Series competition. “P.D.” captured the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, winning among those dramas by a +50% margin in adults 18-49 (1.2 vs. 0.8 for “A Million Little Things”) and in total viewers by more than +2.3 million persons or +55% (6.6 million vs. 4.3 million for “Criminal Minds”). L+3: “P.D.” grew by +57% in 18-49 (1.19 to 1.87) and +3.0 million viewers overall (6.6 million to 9.6 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers. L+7: “Chicago P.D.” is increasing by +89% in 18-49 rating this season going from L+SD to L+7 (from a 1.18 to a 2.23) and +4.1 million viewers overall (7.4 million to 11.5 million). With the addition of projected seven-day non-linear ratings, the “P.D.” figure grows to a 2.60.

Thursday

“Superstore” (0.9 rating in 18-49, 3.1 million viewers overall from 8-8:30 p.m. ET) matched the show’s highest 18-49 rating since March 22 (1.1), retaining 100% of the prior week’s result in (0.9 vs. 0.9) and 97% in total viewers (3.1 million vs. 3.2 million, which was a season high). L+3: “Superstore” increased by +48% in 18-49 (0.88 to 1.30) and +980,000 viewers overall (3.1 million to 4.0 million) going from L+SD to L+3 Nielsens. L+7: “Superstore” is growing by +64% in 18-49 rating going from L+SD to L+7 (from a 0.84 to a 1.36). When projected non-linear seven-day viewing is included, the “Superstore” 18-49 rating increases to a 2.17. Upscale: “Superstore” is attracting a strong upscale audience this season, indexing at a 116 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “Superstore” is indexing at a 120.

“The Good Place” (0.8 rating in 18-49, 2.7 million viewers overall from 8:30-9 p.m. ET) retained 100% week to week in 18-49 (0.8 vs. 0.8) and 98% in total viewers (2.672 million vs. 2.718 million). L+3: “The Good Place” grew by +70% in 18-49 going from L+SD to L+3 (0.82 to 1.39) and +1.3 million viewers overall (2.7 million to 4.0 million). L+7: “The Good Place” has increased by +82% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.92 to a 1.67) and by +1.8 million viewers overall (3.0 million to 4.8 million). With the addition of projected seven-day non-linear ratings, the “Good Place” figure grows to a 2.62. Upscale: “The Good Place” is generating powerful high-income and high-education audiences this season, indexing at a 141 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes), to rank #2 among primetime entertainment shows on the Big 4 networks, and a 154 among adults 18-49 with four or more years of college to rank #1.

“Will & Grace” (0.8 rating in 18-49, 3.2 million viewers overall from 9-9:31 p.m. ET) maintained 100% of its lead-in in adult 18-49 rating and grew +21% in total viewers. L+3: “Will & Grace” increased by +78% in 18-49 (0.85 to 1.51) and +1.9 million viewers overall (3.2 million to 5.1 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +100% in 18-49 rating this season going from L+SD to L+7 (0.91 to a 1.82) and +2.7 million viewers overall (3.7 million to 6.4 million). With the addition of projected seven-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 2.24. Upscale: “Will & Grace” is delivering powerful high-income and high-education audiences, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes, to rank #5 among entertainment shows on the Big 4 nets, and a 138 among adults 18-49 with four or more years of college, to also rank #5.

“I Feel Bad” (0.5 rating in 18-49, 2.1 million viewers overall from 9:31-10 p.m. ET) finished within 0.1 of the previous week’s rating in 18-49 (0.5 vs. 0.6) and retained 95% in total viewers (2.1 million vs. 2.2 million). L+3: “I Feel Bad” grew by +37% in 18-49 going from L+SD to L+3 (0.52 to 0.71) and +560,000 viewers overall (2.1 million to 2.7 million). Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 123.

“Law & Order: SVU” (0.9 rating in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) ranked #1 among entertainment programs in the time period in adults 18-49, topping the 10 p.m. ABC-CBS-NBC drama competition by a +29% margin in adults 18-49 (0.9 vs. 0.7 each for “S.W.A.T.” and “How to Get Away With Murder”).”SVU” increased by +7% week to week in total viewers (4.2 million vs. 4.0 million). L+3: “SVU” increased by +88% in 18-49 (0.90 to 1.69) and +2.5 million viewers overall (4.2 million to 6.7 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +105% this season in 18-49 rating going from L+SD to L+7 (from a 1.01 to a 2.07) and more than +3.2 million viewers overall (4.7 million to 8.0 million). When projected seven-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 2.61.

Friday

“Blindspot” (0.4 rating in 18-49, 2.5 million viewers overall from 8-9 p.m. ET) maintained 100% week to week in 18-49 (0.4 vs. 0.4) and 99% in total viewers (2.500 million vs. 2.517 million). L+3: Last week’s “Blindspot” grew by +58% in 18-49 (0.43 to 0.68) and +1.1 million viewers overall (2.5 million to 3.6 million) going from L+SD to L+3 Nielsens.

The second season debut of “Midnight, Texas” (0.4 rating in 18-49, 1.9 million viewers overall from 8-9 p.m. ET) retained 100% of its lead-in in 18-49 and grew versus lead-in in adults 18-34.

“Midnight” retained its full rating from half-hour to half-hour in adults 18-49 as well as adults 18-34 and adults 25-54. L+7: The prior season of “Midnight, Texas” grew by +64% in 18-49 rating going from L+SD to L+7 (from a 0.75 to a 1.23) and more than +1.5 million viewers overall (3.0 million to 4.6 million).

“Dateline NBC” (0.5 rating in 18-49, 0.7 in adults 25-54, 2.8 million viewers overall from 10-11 p.m. ET) ranked as the #1 newsmagazine of the night in total viewers. L+3: The prior Friday’s “Dateline” increased by +25% in 18-49 (0.64 to 0.80) and 810,000 viewers overall (3.8 million to 4.6 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 112 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is also indexing at a 112.

Sunday

NBC Sports coverage of New Orleans Saints-Minnesota Vikings “Sunday Night Football” (4.5 rating in 18-49, 14.1 million viewers overall from 8:23-11:05 p.m. ET) aired versus the clinching game of the World Series and grew versus the same night last year, when “SNF” faced a non-clinching Game 5 of that World Series) by +2% (14.1 million vs. 13.9 million).

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com