As Executive Vice President, Program Strategy, Lifestyle Networks, NBCUniversal Cable Entertainment, & Production, Bravo Media, Jerry Leo oversees the strategic planning and programming for Bravo Media, E! Entertainment, Esquire Network and Oxygen Media. Leo works closely with the research, marketing and creative programming teams to help set goals for current series that best support and maximize brand value for the lifestyle portfolio. In addition, he supervises Bravo’s production team from the creative to operations and management. Based in New York, Leo reports to Frances Berwick, President, Lifestyle Networks, NBCUniversal Cable Entertainment, on Bravo and Oxygen, and Adam Stotsky, General Manager E! Entertainment and President, Esquire, for those networks.
In his previous role, Leo diversified Bravo’s slate with its foray into the scripted space with the network’s first drama series “Girlfriends’ Guide to Divorce" and half-hour comedy, “Odd Mom Out.” With over 500 hours of year-round original content, Leo spearheaded the strategic planning and production behind Bravo’s high-quality programming including the “Million Dollar Listing” franchise, “Vanderpump Rules,” “Below Deck,” “Watch What Happens Live” and “Shahs of Sunset.” He also heads up the network’s pop culture and entertainment trend tracking. During his tenure at Bravo, the network has maintained the most affluent and educated audience across ad-supported cable entertainment and is a Top 10 ad-supported cable network in P18-49 and P25-54.
At Oxygen, Leo managed the scheduling strategy behind the network’s 2014 rebrand, which debuted a new look and programming filter targeting young, multicultural women. In 2015, he helped strengthen Oxygen’s position as the youngest women’s network in prime and increasing original programming with upcoming series including “Like A Boss,” “Living With Funny,” “Quit Your Day Job,” and “Douglas Family Gold.” In addition, Oxygen recently grew its popular faith-based “Preachers” franchise with a new installment in Atlanta.
Leo joined Bravo in 2005 as Vice President, Strategic Program Planning & Scheduling where he scheduled tentpole series including the Emmy winning “Top Chef” franchise, Emmy winning “Kathy Griffin: My Life on the D-List,” “The Real Housewives” franchise, “The Millionaire Matchmaker,” “Flipping Out,” “Inside The Actors Studio” and “Project Runway.” In this position, he oversaw the growth of Bravo’s programming slate by more than 250 percent and expanded scheduling from two nights to five nights of seamless originals.
Prior to Bravo, Leo held a number of positions at MTV Networks most recently as Vice President, Program Planning for VH1 where he managed the program strategy for “Behind The Music,” “Divas Live,” “Storytellers,” “Pop Up Video” and popular franchises such as the “100 Greatest,” “I Love the 80s” and “Celebreality.” Leo began his television career at NBC in the Corporate Communications, Prime Time Sales and Entertainment Programming departments.
Leo was inducted into CableFAX’s “Program Hall of Fame” in 2014 and was featured on Variety’s “Reality TV Impact Report” in 2013. He is currently a member of the Academy of Television Arts and Sciences (ATAS), British Academy of Film and Television Arts (BAFTA) and the Paley Center for Media. In addition, Leo frequently lectures on media studies at major universities including NYU, Carnegie Mellon University, the Newhouse School at Syracuse University and the Wharton School of Business.
Leo holds a B.S. degree in Television, Radio and Film Management from the S.I. Newhouse School of Public Communications at Syracuse University.