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Jeff Bader

President, Program Planning, Strategy and Research, NBC Entertainment & Chief Research Officer, NBCUniversal

Jeff Bader was named President, Program Planning, Strategy and Research, NBC Entertainment, in August 2012. In this capacity, Bader is responsible for overseeing long and short-term program planning for NBC's primetime, daytime and late-night programming and the NBC Entertainment scheduling department.
 
He also supervises the windowing strategy for primetime and late-night programming across all NBCU platforms as well as interfacing with NBC News and NBC Sports.  Further, he works closely with the East Coast's network division to provide coordination with sales, affiliate and distribution areas.
 
In May 2019, Bader was also named Chief Research Officer for NBCU, expanding his role to include oversight across NBCUniversal’s television portfolio and spearheading a new corporate research and strategy group. The group targets effective investment in new measurement approaches and analytic tools, with the aim of developing unified cross-platform measurement to improve monetization and program insights across NBCUniversal’s television businesses. In addition, the group provides enterprise-wide research resource coordination as well as institute unified practices across the portfolio.
 
The new group will target effective investment in new measurement approaches and analytic tools, with the aim of developing unified cross-platform measurement to improve monetization and program insights across NBCUniversal’s television businesses. In addition, the group will provide enterprise-wide research resource coordination as well as institute unified practices across the portfolio.
 
In 2018, Bader’s research responsibilities expanded from overseeing the network’s West Coast Program Research Department to include oversight of the East Coast research functions for all entertainment programming at NBC as well as the Universal Television and Alternative studios.
 
Prior to joining NBC, Bader spent more than 20 years at ABC where he held numerous leadership roles. Most recently, he was Executive Vice President, Planning, Scheduling and Distribution, ABC Entertainment Group. In this position, he served as ABC Entertainment's senior executive in charge of primetime and late-night program planning and scheduling. Beyond these network-specific duties, he was responsible for windowing strategies for ABC Entertainment Group programs across all platforms, both domestic and international.
 
Bader joined ABC in 1988 as Supervisor, Audience Analysis. He became Manager, Audience and Program Research, in 1989; Manager, Program Planning and Scheduling, in 1991; Director in 1992; Executive Director in 1994; Vice President, Current Series Programming, in 1995; Vice President, Program Planning and Scheduling, in 1996; Senior Vice President, Program Planning and Scheduling, in 1998 and Executive Vice President ABC Entertainment  in 2000.
 
Prior to joining ABC, Bader was a research manager at the MTM Distribution Group.
 
His first professional job was as a research analyst for NBC Entertainment.
 
Bader received a Master of Arts degree with distinction from the Annenberg School of Communications at the University of Southern California. He graduated with honors from Williams College in Massachusetts.
 
Raised in Wayland, Mass., he now resides in Los Angeles.