BMW of North America Signs On As Official Automotive Partner
Patrón Tequila Joins as Exclusive Tequila Partner
Newest Secrets Resorts & Spas in Mexico Serves as Location for Final Two Episodes
NEW YORK – November 22, 2016 – Bravo Media today announced three new partners - BMW of North America, Patrón Tequila and Secrets Resorts & Spas - to Season 14 of the network’s critically acclaimed competition series, “Top Chef.” Premiering December 1, 2016, season 14 of the hit series heads to Charleston for the ultimate challenge of old blood versus new as eight returning cheftestants vying for redemption, compete alongside eight esteemed chefs from across the country.
“’Top Chef’ continues to be an incredible program for brands to connect with valuable audiences across platforms,” said Carrie Stimmel, Senior Vice President, Lifestyle Advertising Sales, NBCUniversal. “We’re thrilled to, year after year, provide marketers with extensive partnerships in authentic environments like we have with this season of ‘Top Chef.’”
Throughout the season, the show will feature the BMW X5 xDrive40e plug-in electric hybrid Sports Activity Vehicle in six episodes being driven by the contestants and judges. Active integrations will showcase the vehicle’s electric charger and charging station with additional verbal mentions of the vehicle features.
Patrón tequila is the first brand to be integrated into both a Quickfire and Elimination Challenge. The Quickfire Challenge will make use of the brand’s ultra-premium Patrón Silver, Patrón Reposado and Patrón Añejo tequilas to highlight the flavor profiles of each.
Later in the season, the final four chefs will compete at Patrón’s distillery, “Hacienda Patrón,” in the beautiful Highlands of Jalisco, Mexico, for an Elimination Challenge focusing on the creation of a perfectly balanced cocktail. Following the challenge, BravoTV.com’s “Behind the Kitchen” will give viewers an inside look at how the Patrón-inspired challenge came together in the video’s first co-branded edition.
"Better than any other show on television, Bravo’s 'Top Chef' has entertained and influenced countless aspiring and professional chefs. We’re incredibly excited to be a part of Season 14 of this iconic institution,” said Lee Applbaum, Global CMO at Patrón Spirits. “The passion and skill that goes into producing Patrón Tequila is no different than creating a culinary masterpiece, and with our integrations throughout the season, culminating in the chefs’ visit to the Hacienda Patrón distillery in Mexico, we’re very proud to showcase our commitment to artisanal handcrafted quality."
Additionally, throughout the season, Patrón will sponsor vignettes created by Bravo featuring past show contestants Jeremy Ford, Kristen Kish and Kwame Onwuachi mixing recipes using the Roca Patrón line of artisanal tequilas.
“The recipe for a perfect vacation includes several key ingredients: a beautiful beachfront setting combined with luxurious accommodations, sparkling pools, gourmet a la carte cuisine, top-shelf spirits, live entertainment, 24-hour room and concierge services, and world-class spas. This is exactly what the competing chefs will experience and what viewers will see this season at Secrets Akumal Riviera Maya,” said Erica Doyne, Vice President of Marketing for AMResorts.
The final two episodes of the season will take place at the Secrets Akumal Riviera Maya. The resort brand will also provide the Episode 13 Quickfire Challenge prize and the resort will serve as the location of the final challenge of the season. Located on an idyllic stretch of white-sand beach in the heart of the Riviera Maya, Secrets Akumal Riviera Maya raises the all-inclusive concept to a new level of luxury with the Unlimited-Luxury® vacation concept, where everything is included.
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About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.
About Secrets® Resorts & Spas
Unlimited-Luxury® Secrets Resorts & Spas offer adults an extra measure of romance and sensuality in beautiful settings where everything is included. The award-winning resorts feature elegantly-appointed rooms and suites with 24-hour concierge and room services; multiple gourmet, a la carte restaurants and lounges serving premium beverages; endless day and evening activities in spectacular settings; and more. Information about Secrets Resorts & Spas is available by calling 1-866-GO-SECRETS or visiting www.secretsresorts.com.
BMW of North America, LLC
Secrets® Resorts & Spas