TODAY Tops GMA in the Key Demo for the Week TODAY Has Been #1 in the Key Demo for 54 Straight Weeks, a First in 4 Years TODAY Has More than Doubled Its Key Demo Advantage Over GMA Season-to-Date, TODAY Is Posting Its Biggest Demo Wins in 5 Years
NEW YORK – January 10, 2017 – NBC News’ TODAY was the number-one morning show topping ABC’s “Good Morning America” in the key demo A25-54 once again for the week. TODAY has now won the key demo for 54 straight weeks, a first in four years. Season-to-date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA in five years. Versus last season, TODAY has more than doubled its key demo advantage over GMA, and the total viewer gap between the two shows is 71% closer (-92,000 versus -318,000). Additionally, TODAY won eight weeks in total viewers last year including the week of the presidential election and the month of December.
*Please note: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as “NPX,” which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample — so year-to-year and other comparisons are versus pre-NPX data.
Week of January 2:
|CBS THIS MORNING||2.70||11||3,719||0.60||767||0.89||1,068|
|GOOD MORNING AMERICA||3.43||13||4,706||0.88||1,129||1.30||1,567|
TODAY showed the biggest across-the-board gains vs. prior week
TODAY averaged 1.755 million A25-54 viewers, outperforming GMA by +188,000 (+12%) and CBS by +687,000 (+64%)
TODAY averaged 1.286 million A18-49 viewers, +157,000 (+14%) more than GMA and +519,000 (+68%) higher than CBS
TODAY averaged 4.559 million total viewers, leading CBS This Morning by +840,000 (+23%)
TODAY ranks #1 among A25-54 viewers
TODAY ranks #1 among A18-49 viewers
TODAY’s total viewer gap vs. GMA has been reduced by 71% (-92,000 vs. -318,000 last season)
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 31.5 million unique visitors turning to TODAY.com in November for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 35 consecutive months (44 out of the last 45), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to 2.9x GMA on Yahoo’s mobile visitor number in November 2016.
For more information contact:
Megan StackhouseNBC Newse: firstname.lastname@example.org