Olympics Positioned NBC UNIVERSO as #1 Hispanic Cable Network from 4pm to 7pm Eight Times in a 17-day Stretch Telemundo Deportes Digital Content Reached 3 Million Unique Users and Generated 5.9 Million Total Streams
MIAMI – August 23, 2016 – Telemundo and NBC UNIVERSO’s exclusive multiplatform coverage of the Rio Olympics reached 16.6 million total viewers and 8 million adults 18 to 49 who tuned-in to watch the unprecedented 278 hours of Olympic programming in Spanish language through Sunday, August 21, according to Nielsen.
On Telemundo network the Rio Olympics, which aired from August 4, averaged 456,000 total viewers, increasing the Monday to Sunday daytime time slot by +12% vs. prior year and by +10% versus the prior 4 week average. Likewise, Telemundo network averaged 208,000 adults 18 to 49, up +24% vs. the prior year and +26% vs. the prior 4 week average.
Rio Olympics performance also positioned NBC UNIVERSO as the # 1 Hispanic cable network from 4pm to 7pm eight times among adults 18-49 and 5 times among total viewers during a 17-day stretch, marking its best delivery in the time period since its launch in February of 2015. Similarly, NBC UNIVERSO’s Olympics programming delivered an average of 106,000 total viewers across 17 days of Olympics programming since the broadcast of its first Rio 2016 event on Wednesday, August 3, up +212% over the previous year.
Telemundo Owned Stations combined weekend Olympics coverage ranked #1 in Spanish-language television in Households, adults 25 to 54 and adults 18 to 49, out-delivering Univision by +50% on adults 25 to 54 and adults 18 to 49. The weekend Rio coverage by Telemundo Owned Stations was also #2 regardless of language, only behind NBC’s Olympic coverage among adults 18 to 49.
Telemundo Deportes Olympics digital content reached 3 million unique users, generating 5.9 million total streams and 13.4 million total streaming minutes. On social media, Rio Coverage on Telemundo Deportes reached 52 million Facebook users and generated over 16 million native video views. And in terms of social engagement, Telemundo Deportes digital content generated 1.6 million actions across Facebook, Instagram, and Twitter, up +86% vs. Univision Deportes.
Source: Nielsen, Fast National Progressive Cume, Live+SD; 6 minute qualifier, 8/5/16-8/21/16; Fast Program National Data, Live+SD; 8/4/16-8/21/16, excluding late fringe airing; NPX, Nielsen NBC Universo (8/3/16-8/19/16) vs. (7/4/16-7/31/16) vs. (8/8/15-8/23/15); Olympics coverage and #1 during fringe 4pm-7pm; A18-49, P2+, best 17 day fringe performance; Nielsen Live +SD aggregate impressions among 13-TLMD metered markets for HH and 11 TLMD LPM markets for demos. SLTV competition includes UNI, UMA, AZA, ETV, & MMX. Regardless of language competition also includes ABC, CBS, NBC, FOX, & CW; Adobe Analytics, US Only; Shareablee; 8/3-8/21/16.
Contact: Camilo Pino. Director, Publicity & Talent Strategy/Telemundo Network/O: 305.889.7589/C: 305.322.9584/E: firstname.lastname@example.org/ A: 2290 West 8th Avenue. Hialeah, FL 33010