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OLYMPICS, ‘SUPERSTORE,’ ‘VOICE’ & ‘RIO GOLD’ ARE THE WEEK’S TOP 10 PRIMETIME TELECASTS ON THE BIG 4 IN EVERY KEY MEASURE

NBC Wins the Week in All Key Categories With Substantial Gains Vs. the Same Week Last Year in Every Measure

It’s NBC’s Eighth Straight Week at #1 in Total Viewers, the Net’s Longest Winning Streak in 19 Years

Season to Date, NBC Ranks #1 in Every Key Demographic & Is Generating Its Most Watched Season in Eight Years

On Monday, Tuesday & Thursday, Olympics Coverage Triples the Night’s Combined Competition on the Other Big 4 Networks in 18-49, While on Wednesday, the Margin Is +190%

Friday’s Post-Olympic “Superstore” Generates Strong Sampling, Averaging a Series-High 9.7 Million Viewers, Making It the Most-Watched Friday Comedy Since 2004

Saturday’s Primetime Rio Telecast Wins the Night Over the Combined Big 4 Competition By +333% in 18-49

Sunday’s Special Post-Olympic “Voice” Captures NBC’s Highest Non-Olympic-Related Rating in the Time Period Since the Golden Globes

 

UNIVERSAL CITY, Calif. — August 23, 2016 — With NBC’s 10 primetime telecasts last week filling the Top 10 rankings among the Big 4 networks in every key measure, NBC has dominated the ratings week of Aug. 15-21, according to “live plus same day” figures from Nielsen Media Research for the week of Aug. 15-21. 

NBC’s seven nights of primetime Olympic coverage were joined by special post-Olympic editions of “Superstore” and “The Voice,” plus Sunday’s “Rio Gold” telecast to claim the #1-10 rankings for the week among primetime Big 4 programs in adults, men and women 18-34, 18-49 and 25-54, total viewers, teens 12-17 and kids 2-11 (including a tie for #10 in women 18-34).

The Aug. 15-21 victory gives NBC a ninth straight win among those nets in adults 18-49 (including a tie) and eight wins in a row in total viewers, making this NBC’s longest total-viewer winning streak in 19 years, since an 18-week stretch in 1997 from the week of May 7 to the week of September 1.  

In 18-49, NBC won the week versus the combined rating of the other Big 4 networks by a +189% margin (5.5 vs. a combined 1.9 for ABC, CBS and Fox). In total viewers, NBC’s advantage was +145% (19.8 million vs. a combined 8.1 million).

Cumulatively over the 17 nights of the Rio Games, the TV-only Olympics coverage (NBC and cable networks) generated a total audience of 198 million viewers, with 78% of U.S. TV homes tuning in to at least a portion of the coverage.

NBC Olympics’ coverage of the 15 nights of primetime competition (Sat. Aug. 6 – Sat. Aug. 20) registered a Total Audience Delivery average of 27.5 million viewers – ranking Rio 2016 as the second-highest average audience on record for the competition nights of any non-domestic Summer Games, behind only the 2012 London games (30.3 million). NBC Olympics’ Total Audience Delivery provided a +7% lift over the NBC-only audience on competition nights (from 25.8 million for NBC only to 27.5 million in Total Audience Delivery for NBC, cable and digital platforms in primetime).

NBC’s primetime Rio Olympics broadcast has been primetime television’s most-watched show of the night by far every night – marking 118 consecutive nights that an NBC Summer Olympics presentation has topped primetime. NBC’s primetime Summer Games coverage has won 134 of 135 nights in people meter history.

Across NBCOlympics.com and the NBC Sports app, there was a record 3.3 Billion total streaming minutes (Live + Full Event Replays + Highlights), with viewers live streaming 2.71 Billion minutes of Olympic coverage – a new record for event coverage. The 2.71 Billion live minutes nearly doubles the combined live streamed minutes of all prior Games (1.48 Billion). More than 50% of the viewers who live streamed Olympic events on NBCOlympics.com and the NBC Sports app were under 35 years old.

NBC Olympics digital coverage amassed 100 Million unique users, +29% more than the 2012 London Olympics.

NBC won the Aug. 15-21 broadcast ratings week in every key measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers – as well as kids 2-11 and teens 12-17, and was up versus the same week last year in all key categories.

NBC is undefeated versus every Big 4 network every week so far this summer in adults 18-49, excluding ABC weeks during the NBA Playoffs.

NBC leads the season in adults 18-49 over #2 CBS (which was boosted this season by the Super Bowl) by 0.3 of a point (2.2 vs. 1.9).  NBC is expected to continue to lead for the balance of the 2015-16 52-week season to claim its third consecutive victory in the key 18-49 demo. Heading into the Olympics, NBC and CBS were tied for #1 with a 2.0 rating each.

Season to date, NBC ranks #1 in every key demographic – adults, men and women 18-34, 18-49 and 25-54 (including a tie in women 18-34).

NBC is delivering its most-watched season in eight years, with its average of 8.477 million viewers overall for the 2015-16 season the network’s best at this point since NBC was averaging 8.536 million through 48 weeks in 2007-08.

Primetime averages for the week of Aug. 15-21 in adults 18-49 are: NBC, 5.5 rating, 20 share; CBS, 0.8/3; ABC, 0.7/3; Fox, 0.4/2; and CW, 0.2/1. In overall total viewers, the weekly averages were: NBC, 19.8 million; CBS, 3.8 million; ABC, 2.9 million; Fox, 1.4 million; and CW, 0.8 million.

“Most current” averages for the season to date are: NBC, 2.2/8; CBS, 1.9/7; ABC, 1.8/6; Fox, 1.6/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 9.4 million; NBC, 8.5 million; ABC, 6.5 million; Fox, 5.0 million; and CW, 1.8 million.

NBC highlights for the week of Aug. 15-21:

Monday

Monday’s primetime Olympic coverage (7.0 rating, 24 share in adults 18-49, 24.3 million viewers overall from 8-11 p.m. ET) tripled the other Big 4 networks combined from 8-11 p.m. in 18-49 (with a 7.0 rating vs. a combined 2.2 for ABC, CBS and Fox) and beat that combined result by +182% in total viewers (29.0 million from 8-11 p.m. vs. a combined 8.2 million). Monday’s Total Audience Delivery average, which includes Olympic coverage on cable channels and streaming during primetime, was 25.5 million viewers.

It was the 50th consecutive night that an NBC Olympic presentation had topped primetime in total viewers, in a streak that began with Day 14 of the 2010 Vancouver Games.

Tuesday

Tuesday’s primetime coverage from Rio (6.9/25 in 18-49, 24.1 million viewers overall from 8-11:04 p.m. ET) beast the other Big 4 networks combined from 8-11 p.m. in 18-49 by +258% (6.8 from 8-11 p.m. vs. a combined 1.9 for ABC, CBS and Fox) and topped that combined result by +174% in total viewers (24.1 million from 8-11 p.m. vs. a combined 8.8 million). Tuesday’s Total Audience Delivery average, which includes Olympic coverage on cable and streaming during primetime, was 25.6 million viewers.

Wednesday

Aug. 17 primetime coverage (5.8/22 in 18-49, 20.7 million viewers overall from 8-11:03 p.m. ET) outrated the combined Big 4 competition in primetime by +190% in 18-49 (5.9 from 8-11 p.m. vs. a combined 2.0) and +171% in total viewers (20.7 million vs. a combined 7.7 million). The night’s Total Audience Delivery average was 22.1 million viewers

Thursday

Aug. 18 Olympic coverage from Rio (6.1/22 in 18-49, 21.7 million viewers overall from 8:30-11:02 p.m. ET) beat the other Big 4 networks combined in primetime in 18-49 by +205% (6.1 vs. a combined 2.0 for ABC, CBS and Fox) and by +176% margin in total viewers (21.8 million vs. a combined 7.9 million).

Thursday marked the 115th consecutive night that an NBC Summer Olympics presentation topped primetime. NBC’s primetime Summer Games telecasts have won 131 of 132 nights in People Meter history. The last time the Summer Games on NBC didn’t rank No. 1 in broadcast primetime was the night of the Closing Ceremony of the Seoul Olympics on Oct. 2, 1988. That night it was topped by “60 Minutes” (following an NFL overrun), and the movies “Cocoon” and “Liberace.”

Thursday’s primetime Rio Olympics coverage posted a Total Audience Delivery average of 22.9 million viewers.

Friday

Aug. 19 primetime Olympic coverage (5.5/22 in 18-49, 20.1 million viewers overall from 9-10:34 p.m. ET) dominated the competition in every key measure and generated a Total Audience Delivery average of 21.1 million viewers.

A special post-Olympic episode of “Superstore” (3.0/12 in 18-49, 9.7 million viewers overall from 10:34-11:02 p.m. ET) generated strong sampling, with a gain of +50% versus the previous highest-rated “Superstore” telecast in 18-49 (3.0 vs. 2.0 on Nov. 30, 2015, “live plus same day”) and +34% in total viewers (9.7 million vs. 7.2 million on Nov. 30, 2015). Versus the “Superstore” season average, the special Friday telecast was up +88% in 18-49 (3.0 vs. 1.6) and +76% in total viewers (9.7 million vs. 5.5 million). The 3.0 rating in 18-49 made it the highest-rated Friday scripted telecast on any network since Feb. 23, 2007 (3.0 for CBS’s “Numbers”). The “Superstore” preview is also the highest-rated Friday comedy telecast on any network since ABC’s “Hope & Faith” on Jan. 14, 2005 in 18-49 (3.0) and most-watched in total viewers since another “Hope & Faith” on Feb. 6, 2004 (10.829 million). L+7: Last season, “Superstore” grew by +31% in L+7 vs. L+SD in 18-49 rating (from a 1.57 to a 2.06) and by 1.1 million viewers overall (5.5 million to 6.6 million). Non-Liner Viewership: Last season “Superstore” averaged an additional 1.93 rating in 18-49 on non-linear digital platforms, making it NBC’s highest rated show on a non-linear basis.

Saturday 

NBC’s Saturday primetime Olympic telecast (3.8/16 in 18-49, 15.4 million viewers overall from 9-11:03 p.m. ET) won the night over the combined Big 4 competition by +333% in 18-49 (3.9 in primetime vs. a combined 0.9) and +224% in total viewers (15.5 million vs. 4.8 million). Saturday’s prime coverage on NBC, cable and streaming generated a Total Audience Delivery average of 16.3 million viewers.

Sunday

“Rio Gold” (2.7/11 in 18-49, 11.5 million viewers overall from 7-8:06 p.m. ET) won the time slot decisively in every key ratings category, while coverage of the Rio Olympics Closing Ceremony (4.1/15 in 18-49, 17.0 million viewers overall from 8:06-10:30 p.m. ET) dominated its time period in all key ratings measures.

“The Voice: Blind Auditions Olympic Premiere” (2.7/10 in 18-49, 10.3 million viewers overall from 10:30-11 p.m. ET) generated strong sampling, scoring the highest “Voice” rating since March 28 in 18-49 (2.8) and more than doubling the ABC and CBS original competition in the time period combined (2.7 vs. a combined 1.2 for ABC’s “Match Game” and CBS’s “Braindead”). “Voice” returned to the NBC schedule up +23% versus last spring’s finale in 18-49 (2.7 vs. 2.2 from 9-11 p.m. on Tuesday, May 24) and delivered NBC’s highest 18-49 and total-viewer results in the slot, excluding Olympics-related programming, since the Golden Globes on Jan. 10. L+7: Last season, Monday’s “Voice” grew by +24% going from L+SD to L+7  in 18-49 rating (from a 2.81 to a 3.49) and 2.0 million viewers overall (11.5 million to 13.5 million).

WEEKLY AVERAGES

Average rating, share and audience in each category 

ADULTS 18-49  

NBC 5.5/20, 6.9 million

CBS 0.8/3, 1.0 million 

ABC 0.7/3, 0.9 million

Fox 0.4/2, 0.6 million 

CW 0.2/1, 0.3 million  

Each rating point equals 1.27 million viewers  

ADULTS 25-54 

NBC 6.8/21, 8.1 million

CBS 1.0/3, 1.2 million 

ABC 0.9/3, 1.1 million 

Fox 0.5/2, 0.6 million 

CW 0.3/1, 0.3 million 

Each rating point equals 1.20 million viewers 

TOTAL VIEWERS 

NBC 6.7/20, 19.8 million

CBS 1.3/4, 3.8 million 

ABC 1.0/3, 2.9 million 

Fox 0.5/1, 1.4 million  

CW 0.3/1, 0.8 million  

Each rating point equals 2.95 million viewers  

SEASON TO DATE

Average rating, share and audience in each category 

ADULTS 18-49

NBC 2.2/8, 2.8 million 

CBS 1.9/7, 2.4 million 

ABC 1.8/6, 2.2 million 

Fox 1.6/6, 2.0 million 

CW 0.7/2, 0.9 million

Each rating point equals 1.27 million viewers

ADULTS 25-54 

NBC 2.8/8, 3.4 million 

CBS 2.6/8, 3.1 million

ABC 2.2/6, 2.6 million 

Fox 1.9/6, 2.3 million 

CW 0.8/2, 0.9 million 

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.1/9, 9.3 million

NBC 2.9/8, 8.5 million

ABC 2.2/6, 6.5 million

Fox 1.7/5, 5.0 million

CW 0.6/2, 1.8 million

Each rating point equals 2.95 million viewers

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Media contact: 

Tom Bierbaum, 814-452-2091 

tom.bierbaum@nbcuni.com