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NBC RULES PRIMETIME WEEK OF DEC. 5-11, AS SUN & THURS FOOTBALL, ‘THIS IS US’ ‘HAIRSPRAY LIVE!’ & ‘VOICE’ ACCOUNT FOR 6 OF TOP 9 IN 18-49

With a +107% Margin Over 2nd Place, It’s NBC’s Most Dominant In-Season Weekly Win in 18-49, Excluding Super Bowls & Olympics, in People Meter History

“This Is Us” Is the Week’s #1 Broadcast Entertainment Program in 18-49 and “Hairspray Live!” Ties for #3

NBC Delivers Its Top-Rated In-Season Week in 18-49 and Total Viewers in the Past Year; Wins the Week & Grows Vs. the Same Week Last Year in Every Key Measure

NBC Leads Monday Among the Big 4 With "The Voice" the #1 Show on Those Nets in 18-49 (Tie) & Total Viewers; "Timeless" Equals Its 18-49 High Since Oct. 24

L+3: “Timeless” Clocks the Biggest 18-49 and Total-Viewer L+3 Lifts of the Night

Tuesday’s "This Is Us" Sets a New Series High in Total Viewers, Equals Its Best in 18-49; "Chicago Fire" Matches Its High Since the Show's Season Debut; "Voice" Grows Vs. the Same Episode of its Prior Cycle

L+3: “Us” Hits Series Records in L+3; With a Lift of +4.4 Million Viewers, It's the Biggest L+3 Increase Ever for a Tuesday Big 4 Series

"Hairspray Live!" Wins Wednesday, Up +77% Vs. NBC's Wednesday Season Average; Scores a 14-Year High With Teens for an In-Season NBC Wednesday With Entertainment Programming

Thursday’s Raiders-Chiefs NFL Football Wins the Night in All Key Measures

Sunday’s Cowboys-Giants “Sunday Night Football” Is the Most-Watched Week 14 NFL Primetime Game in 27 Years

UNIVERSAL CITY, Calif. — Dec. 13, 2016 — With two primetime NFL games, “This Is Us,” “Hairspray Live!” and two editions of “The Voice” accounting for six of the week’s top nine ratings among Big 4 primetime telecasts in the key adult 18-49 demographic, NBC has dominated the ratings week of Dec. 5-11, winning among ABC, CBS, NBC and Fox in 18-49, total viewers and every other key ratings measure and growing versus the same week last year in all those categories.

NBC’s +107% margin over #2 Fox (2.9 vs. 1.4) is the network’s biggest win for an in-season week excluding Super Bowls and Olympics in the 29-year history of Nielsen’s people meter sample, breaking NBC’s earlier mark of +86% set two weeks ago. Its total-viewer margin of +37% (10.6 million vs. #2 CBS’ 7.8 million) marks NBC’s third straight total-viewer win by a double-digit percentage, the first time in 18 years NBC has accomplished such a three-week streak in-season with no help from the Olympics (since a four-week stretch from the weeks of April 20 to May 11, 1998).

NBC’s 2.9 rating in 18-49 and 10.6 million viewers overall for the week are the network’s highest in-season averages since the week of Nov. 23-29, 2015.

NBC claimed six of the week’s top nine ranking among primetime shows on ABC, CBS, NBC and Fox, with Sunday and Thursday NFL football (#1-2), “This Is Us” (#3), “Hairspray Live!” (tied for #5), Monday’s “The Voice” (tied for #7) and Tuesday’s “Voice” (#9). Tuesday’s “Chicago Fire” finished close behind, tying for #11. Rankings exclude sports pre- and post-game shows.

“This Is Us” ranked #1 for the week among broadcast entertainment programs in 18-49 and “Hairspray Live!” tied for #3.

Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49 and every other key demographic.

Counting only entertainment programs season to date (excluding live news and sports), NBC ranks #1 among the Big 4 networks in adults 18-49, adults 25-54, adults 18-34 and every key adult-female demo.

Week 12 Averages

Adult 18-49 Rating, “L+SD,” Dec. 5-11

NBC…2.9

Fox…1.4

CBS…1.2

ABC…1.0

CW…0.5

Total Viewers

NBC…10.6 million

CBS…7.8 million

ABC…4.5 million

Fox…4.2 million

CW…1.5 million

Season to Date, All Programs

Adult 18-49 Rating, “Most Current”

NBC…2.7

Fox…2.2

CBS…2.0

ABC…1.8

CW…0.7

Total Viewers

CBS…10.4 million

NBC…9.8 million

ABC…7.1 million

Fox…7.0 million

CW…1.9 million

Season to Date, Entertainment Programs Only

Adult 18-49 Rating, “Most Current”

Excludes Live News & Sports

NBC…2.0

ABC…1.8

CBS…1.8

Fox…1.7

CW…0.7

NBC highlights for the week of Dec. 5-11:

Monday

NBC won Monday among the Big 4 networks in adults 18-49, total viewers and nearly all other key measures, as “The Voice” (2.1/7 in 18-49, 10.1 million viewers overall from 8-10:01 p.m. ET) tied for #1 among all Big 4 programs in 18-49 and was the night’s most-watched show on those nets, delivering its most-watched Monday telecast since Oct. 24 (11.2 million). “Voice” maintained 100% week to week in 18-49 (2.1 vs. 2.1) and grew +3% in total viewers (10.1 million vs. 9.8 million), while also maintaining 100% of the comparable telecast of the prior cycle in 18-49 (2.1 vs. 2.1 on May 9) and growing +3% in total viewers (10.1 million vs. 9.8 million).

“Live Plus Three Day” Ratings: “Voice” increased by +17% in 18-49 (2.06 to 2.40) and +1.1 million viewers overall (10.1 million to 11.2 million) going from “live plus same day” Nielsens to L+3.

“Live Plus Seven Day” Ratings: So far this season, “The Voice” is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.63 to a 3.33) and more than +2.1 million viewers overall (10.8 million to 13.0 million).

Upscale: “The Voice” is generating a solid upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).

“Timeless” (1.2/4 in 18-49, 5.1 million viewers overall from 10:01-11 p.m. ET) matched its high in 18-49 since Oct. 24 and hit a total-viewer high since Oct. 31, despite special “Victoria’s Secret” competition this week that increased CBS’s rating in the hour versus the prior week by +163% (2.1 vs. 0.8 for a Nov. 28 “Scorpion” encore). “Timeless” increased by +9% versus the previous week in 18-49 (1.2 vs. 1.1) and was up +6% in total viewers (5.1 million vs. 4.8 million). L+3: “Timeless” increased by +53% in 18-49 (1.16 to 1.78) and more than +2.2 million viewers overall (5.1 million to 7.3 million) going from L+SD to L+3, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and total viewers. L+7: “Timeless” has increased by +79% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.36 to a 2.43) and more than +3.7 million viewers overall (5.7 million to 9.4 million). Upscale: “Timeless” is delivering a strong upscale audience, indexing at a 120 among adults 18-49 living in homes with $100K+ incomes.

Tuesday

NBC won the night in every key demographic led by the #1 and #2 shows of the night in adults 18-49, “This Is Us” and “The Voice.”

“The Voice” (1.9/7 in 18-49, 10.2 million viewers overall from 8-9 p.m. ET) grew +6% versus the comparable Tuesday telecast of the prior cycle in 18-49 (1.9 vs. 1.8 on May 10) and was up +12% in total viewers (10.2 million vs. 9.1 million), and maintained +100% week to week in 18-49 (1.9 vs. 1.9). “Voice” won the slot among the Big 4 networks in adults 18-49, adults 18-34, adults 25-54, men 18-34 (tie) and all key adult female demos. L+3: “Voice” grew by +13% in 18-49 (from a 1.93 rating to a 2.19) and 951,000 viewers overall (10.2 million to 11.1 million) going from L+SD to L+3. L+7: So far this season, Tuesday’s “Voice” has increased by +25% in 18-49 rating going from L+SD to L+7 (from a 2.72 to a 3.41) and +2.1 million viewers overall (11.0 million to 13.1 million). Upscale: Tuesday’s “Voice” is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in $100K+ homes.

“This Is Us” (2.8/9 in 18-49, 10.9 million viewers overall from 9-10 p.m. ET) tied the show’s series high in 18-49 and set a new series high in total viewers. “Us” tied the highest 18-49 rating for any episode of any first-year drama on the Big 4 networks since October 2015 and delivered NBC's biggest total-viewer result for an in-season Tuesday scripted show in more than seven years (since March 10, 2009, 11.1 million for “Law & Order: SVU”). For an eighth straight telecast, “Us” ranked as the #1 entertainment show of the night in 18-49 on the Big 4, and for a seventh straight time, built on an original “Voice” lead-in in 18-49 while remaining the only scripted show ever to build on an original “Voice” lead-in. “Us won the timeslot in every key demographic.

L+3: “This Is Us” grew by +59% in adults 18-49 (from a 2.82 rating to a 4.49) and more than +4.4 million viewers overall (10.9 million to 15.4 million) going from L+SD to L+3, to set series records in L+3, as well as generating the second biggest L+3 lift ever for a Tuesday telecast on the Big 4 networks in adults 18-49 (behind only the +1.78 for the Sept. 24, 2013 series debut of ABC’s “Marvel’s Agents of S.H.I.E.L.D.”) and the biggest L+3 lift ever for a Big 4 Tuesday show in total viewers. In L+3, “Us” increased its gap over last week’s “Empire” (4.49 vs. 3.51), as it prevailed over the Fox drama in L+3 for a second straight week.

L+7: So far this season, “This Is Us” is growing by +77% in 18-49 rating (from a 2.57 to a 4.56) and +5.0 million viewers overall (9.3 million to 14.3 million) going from L+SD to L+7. The +1.99 lift in 18-49 is the highest for any broadcast series. Upscale: “This Is Us” is delivering a strong upscale audience, indexing at a 140 among adults 18-49 living in $100K+ homes

“Chicago Fire” (1.7/6 in 18-49, 7.8 million viewers overall from 10-11 p.m. ET) retained 100% week to week in 18-49 (1.7 vs. 1.7) to match the show’s highest rating since its Oct. 11 season premiere (1.8). “Fire” equaled the highest 18-49 rating among the last 90 telecasts among all 10 p.m. dramas on ABC, CBS or NBC (since that 1.8 with its season premiere). “Fire” remains undefeated versus regular ABC-CBS competition this season. For the eighth time in eight telecasts this season, “Fire” is the #1 10 p.m. drama on ABC, CBS and NBC in 18-49. “Fire” won the hour among the ABC-CBS-NBC dramas in every key demographic, marking the show’s 38th consecutive time-period win in adults 18-49 versus regular ABC-CBS competition in the 10-11 p.m. slot when in original, dating back to February 2015. L+3: “Fire” increased by +50% in 18-49 (1.67 to 2.50) and +3.2 million viewers overall (7.8 million to 10.9 million) going from L+SD to L+3. L+7: “Chicago Fire” has grown by +64% in 18-49 rating (from a 1.59 to a 2.61) and +3.8 million viewers overall (7.0 million to 10.8 million) going from L+SD to L+7.

Wednesday

NBC won Wednesday night in 18-49, total viewers and all other key measures (including ties in men 18-49 and men 25-54), scoring as the first network this season to beat Fox in 18-49 on a Wednesday that included an original “Empire.”

“Hairspray Live!” (2.3/8 in 18-49, 9.0 million viewers overall from 8-10:54 p.m. ET) jumped +77% versus NBC’s Wednesday season average in 18-49 (2.3 vs. 1.3) and +49% versus NBC’s Wednesday season average in total viewers (9.0 million vs. 6.1 million). “Hairspray” generated NBC’s highest 18-49 average in for an in-season Wednesday in two years (since Nov. 12, 2012, 2.3), and the last time NBC topped “Hairspray’s” 2.3 for an in-season Wednesday, excluding Olympics, was Dec. 4, 2013. Versus last year’s “The Wiz Live!,” “Hairspray” grew by +14% among female teen viewers (with a 3.3 rating versus a 2.9 on Dec. 3, 2015) and +24% in women 18-24 (3.6 vs. 2.9), while matching “Wiz” among teens 12-17 (2.2 vs. 2.2).

“Hairspray Live!” delivered NBC’s best Wednesday with entertainment programming among female teens 12-17 (3.3 rating) in 13 years, since May 28, 2003 (3.4 with “Law & Order” and the debut of “Fame”); the network’s best Wednesday with entertainment programs among females 18-24 (3.6) in 12 years, since May 5, 2004 (the day before the “Friends” series finale, with “Friends” encores and a two-hour “Friends”-themed “Dateline NBC”); and NBC’s best in-season Wednesday night with entertainment shows among teens 12-17 (2.2) in 14 years, since Nov 20, 2002 (2.4 for “Ed,” “The West Wing” and “Law & Order”). It was also the best night for any broadcast net (excluding live sports and news) among female teens 12-17 and women 18-24 since ABC’s Oscars on Feb. 28. L+3: “Hairspray Live!” grew by +20% in adults 18-49 (from a 2.30 rating to a 2.76) and +1.5 million viewers overall (9.0 million to 10.5 million) going from L+SD to L+3

Thursday

NBC Sports coverage of the “Thursday Night Football” game featuring the Oakland Raiders at the Kansas City Chiefs (5.6/20 in 18-49, 17.3 million viewers overall from 8:26-11:41 p.m. ET on NBC and the NFL Network) won the night among the Big 4 networks in every key ratings measure. It’s the first time this season consecutive “TNF” games have averaged at least 17 million viewers (including 21.8 million for Cowboys-Vikings the prior Thursday). The game averaged a Total Audience Delivery of 17.8 million viewers across all platforms – NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Nielsen and digital data from Adobe Analytics and Twitter. The Average Minute Audience (AMA) for this week’s live stream via Twitter, NBC Sports Digital, and NFL Digital was 417,000 viewers. For the second consecutive week, more than 80 million live minutes of “TNF” were streamed across NBC Sports Digital, NFL Digital, and Twitter. In total, Twitter reached 3.7 million combined worldwide viewers for pregame and game coverage and Raiders-Chiefs for a minimum of three seconds with that video being 100% in view. For the game alone, Twitter reached 3.1 million, the most for a “TNF” game on Twitter this season (through eight games). The AMA for “TNF” on Twitter properties was 280,000.

Friday

“Caught on Camera With Nick Cannon” (0.6/3 in 18-49, 3.2 million viewers overall from 8-9 p.m. ET) retained 86% week to week in adults 18-49 (0.6 vs. 0.7, which matched the show’s season high), while holding 87% of the previous week’s season-best in total viewers (3.2 million vs. 3.7 million).

“Dateline NBC” (1.1/4 in 18-49, 1.5 in adults 25-54, 5.6 million viewers overall from 9-11 p.m. ET) retained 92% of the prior week’s season-high rating in adults 18-49 (1.1 vs. 1.2), as well as 92% of the previous Friday’s season best in total viewers (5.607 million vs. 6.096 million). L+3: The prior Friday’s “Dateline NBC” increased by +28% in 18-49 rating (from a 1.16 to a 1.48) and 1.2 million viewers overall (6.1 million to 7.3 million) going from L+SD to L+3. L+7: “Dateline” is growing by +30% this season in 18-49 rating (from a 0.96 to a 1.25) and more than +1.1 million viewers overall (4.8 million to 5.9 million) going from L+SD to L+7.

Saturday

An encore of “The Voice" averaged a 0.4/1 in 18-49 and 2.1 million viewers overall from 8-10 p.m. ET.

“SNL Vintage” (0.7/3 in 18-49, 3.0 million viewers overall from 10-11 p.m. ET, with an encore of the Dec. 19, 2015 telecast of “Saturday Night Live” with hosts Tina Fey & Amy Poehler and musical guest Bruce Springsteen And The E Street Band) grew 0.2 of a point or +40% versus the prior “SNL” encore in this slot in adults 18-49 (0.7 vs. 0.5 on Nov. 26) and +35% in total viewers (3.0 million vs. 2.2 million).

Sunday

NBC Sports coverage of Dallas Cowboys-New York Giants “Sunday Night Football” (8.7/26 in 18-49, 26.5 million viewers overall from 8:31-11:34 p.m. ET) won the night in every key demographic – adults, men and women 18-34, 18-49 and 25-54. NBC’s 7.1 average for primetime in 18-49 beat the combined ABC-CBS-Fox average (5.2) by +37%. The 26.499 million average viewership is the best for a Week 14 primetime NFL game in 27 years (since 1989, 26.502 million for 49ers-Rams on ABC’s “Monday Night Football”) and topped last year’s Week 14 SNF game by+ 26% (21.0 million for Patriots-Texans).

The game averaged a Total Audience Delivery (TAD) of 26.7 million viewers across NBC and NBC Sports Digital platforms – marking the most-watched primetime NFL telecast this season and NBC’s most-watched regular-season Sunday game since Week 1 of 2015, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics. NBC Sports Digital reached 1.2 million unique users who streamed 42.2 million minutes of Cowboys-Giants – NBC’s best-ever totals for a Sunday NFL game, excluding Super Bowls. The average minute audience for last night’s live stream via the NBC Sports app, NBCSports.com, NBC.com ‘TV Everywhere,’ and NFL Mobile from Verizon was 208,000 viewers – also a record for an NBC Sunday game.

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com