MSNBC DAYSIDE DOUBLES CNN IN YEAR-TO-YEAR DEMO GROWTH “MORNING JOE” YET AGAIN DELIVERS BIGGEST MORNING AUDIENCE IN NETWORK’S HISTORY; TOPS CNN IN TOTAL VIEWERS FOR 17TH STRAIGHT MONTH MSNBC PRIME POSTS BIGGEST TOTAL AUDIENCE SINCE OCTOBER 2012, BEST DEMO DELIVERY SINCE NOVEMBER 2012 MSNBC CONSISTENTLY BEATS FOX NEWS, ABC, AND CBS FOR PRIMETIME COVERAGE OF THE DEMOCRATIC CONVENTION
August 2, 2016 – MSNBC continued to surpass ratings records and deliver significantly higher year-to-year growth than its cable news competitors for the month of July 2016.
The success of MSNBC’s strategic shift to breaking news in the daytime hit new highs: MSNBC dayside programming (M-F, 9am-5pm) delivered its biggest total viewer audience since the last presidential election (November 2012) and biggest A25-54 demo audience in over three years (since January 2013). Among total viewers, MSNBC dayside posted year-to-year gains of 117% vs. July 2015, far outpacing both CNN (88%) and FOX News (47%). Among the key A25-54 demo, MSNBC dayside grew by 192% vs. July 2015, more than doubling the demo growth of CNN (93%) and tripling that of FOX News (58%).
“Morning Joe” again delivered the biggest total viewer audience for the 6-9am timeslot in MSNBC’s 20 year history-- breaking the previous records of the past two months and beating CNN’s “New Day” for the 17th straight month. The influential morning show was up 68% in both total viewers and the A25-54 demo vs. July 15, ahead of FOX News’ growth (41% in total viewers and 33% in A25-54).
MSNBC weekday primetime (M-F, 8-11pm) posted its best demo ratings delivery since November 2012, with gains of 206% over July 2015 (compared to 74% for FOX News). In total viewers, MSNBC prime coverage was up 134% and marked its largest total audience since October 2012.
During primetime coverage of the 2016 Democratic National Convention (July 25 – 28), MSNBC consistently topped FOX News, ABC, and CBS across the board, drawing an average of 3.8 million total viewers and 1.1 million A25-54 viewers. MSNBC’s primetime coverage of the Republican National Convention (July 18-21) grew an impressive 34% in total viewers and 32% in the demo compared to 2012. For both conventions, more Americans turned to NBC News and MSNBC combined than any other broadcast or cable television network.
JULY PROGRAM HIGHLIGHTS
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Erika MasonhallNBC Newso: (212) 664-3230c: (917) 628-8943e: email@example.com