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L+3: FOR THE FIRST TIME, “BLACKLIST” ROUNDS TO A TIE FOR THE #1 RATING THURSDAY NIGHT IN L+3 18-49 RESULTS

“Blacklist” Moves Up After Ranking #5 on the Night in L+SD, Overcoming a 0.8 Margin For “Idol” in L+SD

“Shades of Blue” Generates a Best-Yet +75% Lift in L+3 Vs. L+SD

“Blacklist” & “Shades” Have Generated the Top Two Total-Viewer Gains on the Big 4 for the Nielsen Week Through Four Nights

 

UNIVERSAL CITY, Calif. – Jan. 26, 2016 – The Jan. 21 telecasts of NBC’s “The Blacklist” and “Shade of Blue” have delivered the night’s two biggest lifts in “live plus three day” ratings from Nielsen Media Research, with “Blacklist” for the first time rounding to a tie for the #1 rating of the night in L+3 adult 18-49 rating.

The Jan. 21 telecast of “The Blacklist” increased by +78% in adult 18-49 rating going from “live plus same day” to “live plus three day” results (from a 1.55 rating to a 2.76) and by 4.1 million persons in total viewers overall (7.4 million to 11.5 million).

For the first time, “Blacklist” rounded to a tie for the #1 ranking on a Thursday night in L+3 18-49 rating (2.8 vs. 2.8 for “American Idol”), after ranking #5 for the night on the Big 4 in L+SD, with Fox’s “American Idol” having led “Blacklist” in L+SD rating by 0.8 of a point or +50% (2.4 vs. 1.6, L+SD).

The 2.8 rating is the highest L+3 score for “The Blacklist” since the show’s Oct. 1 season premiere earned a 3.1 with three days of time-shifting and VOD included in its averages.

The Jan. 21 telecast of “Blacklist” generated the night’s #1 percentage increase in 18-49 among the Big 4 networks (+78%), and with a +4.088 million lift in total viewers, ranked #1 for the night on the broadcast networks and #1 for any primetime telecast on the Big 4 networks reported so far through the first four nights of the Nielsen week, Jan. 18-21.

That night’s Week 3 telecast of “Shades of Blue” grew by +75% in 18-49 going from L+SD to L+3 (1.36 to 2.38) and by 3.8 million persons in total viewers (6.9 million vs. 10.7 million), with the +75% lift representing “Shades’” biggest percentage increase to date, up from +72% the prior week and +58% the week before that with the show’s debut.

With a +3.814 million increase in total viewers, “Shades” ranked #2 for the night on the broadcast networks and #2 for any primetime telecast on the Big 4 networks reported so far through the first four nights of the Nielsen week, Jan. 18-21, behind only “Blacklist” (+4.088 million).

“Shades of Blue” generated the night’s #2 percentage lift in 18-49 among the Big 4 networks (+75%), behind only “The Blacklist” (+78%). In total viewers, “Shades’” L+3 lift of +3.814 million is up +2% from the prior week’s increase of +3.750 million viewers and down just 4% from a 3.961 lift for Week 1 – which is the #3 biggest total-viewer gain ever for an NBC series premiere.

The Jan. 21 telecast of “Heroes Reborn” grew by +48% in 18-49 going from L+SD to L+3 results from Nielsen Media Research (1.00 to 1.48) and 1.1 million persons in total viewers (3.8 million vs. 4.9 million). 

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com