July 19, 2012
TOUR DE FRANCE COVERAGE CULMINATES THIS WEEKEND LIVE ON NBC SPORTS NETWORK
NBC Sports Group’s New Scheduling Format Boosts Viewership
WEB | HIGH | CART
NEW YORK – July 19, 2012 – NBC Sports Group, the exclusive U.S. television home of the Tour de France, will present the final days of the world’s most prestigious and grueling cycling race live this weekend on NBC Sports Network. Saturday’s coverage, beginning at 8 a.m. ET, will feature the final time trial as riders try to catch the yellow jersey worn by current overall leader Bradley Wiggins of Team Sky. On Sunday, the 99th Tour de France culminates in Paris on the Champs-Elysees as they crown the 2012 race champion. Sunday’s final stage on NBC Sports Network begins at 8 a.m. ET with a recap of this year’s Tour de France on NBC the same day at 1 p.m. ET.
VIEWERSHIP: Based on the strength of the new format, with the first-ever live broadcast network coverage, this year’s Tour de France has produced viewership gains for the NBC Sports Group.
DIGITAL: Milestones have also been made through the network’s digital efforts with Tour de France LIVE and through the Tour de France LIVE Mobile app, including the following:
NBC Sports Group’s Weekend Schedule (all times Eastern and subject to change):
Fri., July 20
Stage 18: Blagnac to Brive-la-Gaillarde
8 a.m. – 11 a.m.
Sat., July 21
Stage 19: Bonneval to Chartres
8 a.m. – 11:30 a.m.
Sun., July 22
Stage 20: Rambouillet to Paris Champs-Elysees
8 a.m. – Noon
Sun., July 22
1 p.m. – 3 p.m.
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