July 12, 2012
THE NBC OWNED TELEVISION STATIONS ANNOUNCE LONDON 2012 OLYMPIC GAMES COVERAGE PLANS
Multi-platform approach to covering the 2012 Olympics from London
WEB | HIGH
NEW YORK, NY – June 12 2012 – The NBC Owned Television Stations has announced a comprehensive plan to cover the 2012 London Olympic Games. All 10 owned stations will send local journalists to cover the Olympics live from London during the 19 days of competition.
The stations will dispatch more than 25 reporters, editors, producers and photographers, more than twice as many that covered the Beijing 2008 Olympic Games.
“All of our stations will be covering the local athletes and angles important to their viewers,” said Valari Staab, President of the NBC Owned Television Stations. “There are so many compelling stories that come out of the Olympics, and our on-air, on-line, mobile and social platforms will focus on them in addition to the latest news and sports updates.”
Among the highlights of the NBC Owned Television Stations’ coverage:
- Live reports during morning, afternoon and late newscasts from London. Reporters and anchors from each station will be in London focusing on local athletes and the stories important to viewers in their markets.
- The Olympic Zone, a 30-minute daily show covering all aspects of the Olympics will air on 75% of NBC owned stations and affiliates across the country. Elements of the show, produced by the NBC Owned Television Stations, will be fed out daily from London and anchored by on-air talent from each station. The show will air Monday through Saturday during both weeks and will feature athlete profiles, competition recaps, and other stories of interest to Olympics viewers. Some stories from The Olympic Zone will also air on Comcast Regional Sports Networks.
- Each station’s website and mobile apps feature a special section devoted to the Olympics. The sections, which are already live, include local athlete profiles and interviews, 24/7 coverage of the biggest events, exclusive videos, in-depth analysis and a blog highlighting the most buzzed about Olympics stories of the moment.
- Each station will send custom Olympics newsletters to those who sign up to receive them. The newsletters will deliver the latest news about local athletes as they chase history, the day’s biggest headlines, photos and videos of the most breathtaking performances, and updated medal counts.
- On the social medial front, special Facebook tabs highlighting the comprehensive local coverage are live on each station’s main Facebook account, local reporters will be tweeting, and embeddable widgets spotlighting the latest local coverage are available to news partners.
- Station partners will also benefit from the large presence of local reporters and anchors in London. Some will call in to local radio stations while others will blog and write articles for local websites and newspapers.
NBCUniversal will provide 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. About NBC Owned Television Stations
NBC Owned Television Stations is the division of NBCUniversal that includes 10 local television stations and their digital channels and websites, as well as a group of out-of-home properties and a production company. The 10 stations produce and deliver compelling and unique local news, information and entertainment programming to viewers in the communities they serve, which include New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, Dallas-Fort Worth, Washington, D.C., Miami, San Diego and Connecticut, with a goal of connecting to their audiences anytime and anywhere.