June 20, 2012
U.S. OPEN FINAL ROUND IS MOST WATCHED SINCE 2008
Sunday’s Final Round Averaged 9.6 Million Viewers, Up 30% vs. Last Year
Saturday’s Third Round Averaged 7.6 Million Viewers, Up 65% vs. Last Year and Best in a Decade
Weekend Coverage Averaged 8.6 Million Viewers, Up 43% vs. Last Year & Best Since 2008
Golf Channel’s News Coverage Produces Most-Watched “U.S. Open Week” Ever
WEB | HIGH | CART
NEW YORK – June 20, 2012 – Thirteen hours of weekend coverage of the 112th U.S. Open Championship from the Olympic Club in San Francisco on NBC produced: the most-watched final round in four years; the most-watched third round in a decade; and the most-watched combined Saturday-Sunday coverage in four years; according to data released by The Nielsen Company. In addition, Golf Channel’s news coverage of the championship, highlighted by its signature series Live from the U.S. Open, produced the most-watched U.S. Open Week in the channel’s 17-year history.
With the Open being played on the west coast, it allowed for extensive primetime viewing in much of the country. Previous west coast U.S. Opens that allowed for extensive primetime coverage came in 2008 from Torrey Pines in La Jolla, Calif., and 2010 from Pebble Beach, Calif.
Following are viewership highlights:
1. Fort Myers, Fla. 10.0
2. Columbus, Ohio 9.8
3. West Palm Beach, Fla. 9.4
4. Greenville/Spartanburg, S.C. 9.1
5. Indianapolis 8.8
The combined Saturday-Sunday household rating (5.5/12) and viewership (8.6 million) were the best since 2008 (6.0/14 and 9.3 million), and up 41% and 43%, respectively, vs. last year (3.9/10 and 6.0 million viewers).
--THE NBC SPORTS GROUP--
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