The Dew Tour is the most watched and attended action sports property in the world. Attendance for the 2008 Dew Tour totaled nearly 275,000 and an average of 49 million viewers tuned in via NBC, USA, MTV and MTV2. The top athletes in the world will take part in this year’s Tour, all competing for the highly coveted Dew Cup that will be awarded in Orlando at season’s end.
The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor); and Nike 6.0, Wendy's, Toyota and PlayStation® (event title sponsors). Associate partners include Ball Park, Nerf, and Verizon Wireless. More information can be found at www.allisports.com.
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