March 19, 2013
USA IS THE MOST WATCHED CABLE NETWORK IN 1Q FOR THE 8TH CONSECUTIVE YEAR, MARKING A VICTORY NO OTHER CABLE ENTERTAINMENT NETWORK HAS EVER ACHIEVED
SUITS IS #1 CABLE SERIES ON THURSDAY NIGHTS
WEB | HIGH | CART
NEW YORK – March 19, 2013 - For the 8th consecutive year, USA is #1 cable network among total viewers (3 million) and P25-54 (1.2 million) in the first quarter, earning it the distinction as the most-watched network. Marking a victory no other cable entertainment network has achieved before, this is the 27th quarter that USA is #1 in total viewers (P2+). Below are highlights from the quarter:
Note: Data reflects blend of Live+7 for 12/31/12-3/3/13, Live+3 for 3/4-3/13/13 and Live+SD for 3/14-3/16/13.
A REMINDER FROM TED LINHART / USA RESEARCH
In our continued effort to provide the most accurate view of cable Primetime data, we are once again attaching a report that contains the most up-to-date M-Su 8-11p time period data with all DVR playback information available at this time, which includes Live+7 for all possible dates, Live+3 for dates when Live+7 is not available and Live+Same for dates when Live+3 is not available. In these reports, USA provides data for all cable networks with an apples-to-apples comparison for each network vs. the relevant period a year ago, which means the same amount of DVR playback will be included for the prior year.
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