November 07, 2012
TELEMUNDO MEDIA ONLY SPANISH LANGUAGE BROADCAST NETWORK TO DELIVER GROWTH IN PRIMETIME 2012 ELECTION NIGHT COVERAGE VS. 2008-- POSTS DOUBLE-DIGIT GAINS AMONG TOTAL VIEWERS AND ADULTS 18-49
Telemundo Ranks As Top Spanish-Language Network in Social Media, Driving Conversation Around the Election, With 1.2 Million Mentions
WEB | ALTA | CART
MIAMI – November 7, 2012 – Telemundo’s primetime election night coverage on Tuesday, November 6 posted strong gains over the network’s 2008 election night coverage among key demographics, up +30% among total viewers (persons 2+) (927,000 vs. 711,000) and +24% among adults 18-49 (427,000 vs. 343,000), according to Nielsen. Telemundo was the only Spanish-language broadcast network to increase its election coverage viewership from 2008, while Univision was down by 20% among total viewers and down 26% among adults 18-49 vs. its 2008 8-11pm performance. Telemundo presented its primetime news special “Decision 2012, Election Night” on Tuesday, November 6 live from NBC News “Democracy Plaza.” Led by anchor José Díaz-Balart, the electoral coverage included Noticias Telemundo’s award-winning team of journalists and political analysts, who reported from key locations across the country. Telemundo was the only Spanish-language broadcast television network in the United States to provide exclusive exit poll results.
Telemundo also was the leading Spanish-language broadcast network on social media last night, garnering 1.2 million mentions across Facebook, Google+ and Twitter, according to Trendrr Social TV. The network ranked fifth among the top 10 broadcast networks and programs, regardless of language, in terms of social media mentions for the night.
“U.S. Hispanics played a key role in the outcome of yesterday’s elections,” said Sylvia Rosabal, Senior Vice President of News, Telemundo. “Our community performed its civic duty in unprecedented numbers and we are proud to have delivered the most comprehensive and engaging up-to-the minute election coverage across social media and on-air live from NBC News's ‘Democracy Plaza’, as well as our new studio in Miami and multiple locations across the country.”
Partnering with its network and affiliate reporters, Telemundo covered the entire country, especially states with significant Hispanic populations, such as Arizona, Texas, Nevada and California.
Telemundo’s ongoing election coverage has included monthly exclusive Telemundo/NBC News/ Wall Street Journal national polls of Hispanics, as well as interviews with leading political figures and candidates during the campaign. Earlier in the year, NBC News and Telemundo announced their partnership to broadcast an unprecedented number of hours of political coverage in English and Spanish under the “Decision 2012” banner. To complement its election coverage, Telemundo also ran a public service campaign, “Vota por tu futuro” (“Vote for Your Future”), to raise awareness among Hispanics of the importance of exercising the right to vote.
Source: The Nielsen Company, NPM, Live+SD, 11/6/12 broadcast network fast ratings 7-11pm (TEL) and 8-11pm (UNI) vs. 11/4/08
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices,www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
Vice President, Corporate Communications & Public Affairs Telemundo
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