July 16, 2012
TELEMUNDO MEDIA’S “PABLO ESCOBAR: EL PATRON DEL MAL” AVERAGED NEARLY 2.1 MILLION VIEWERS DURING PREMIERE WEEK—UP 58% YEAR-OVER-YEAR IN TIME PERIOD
Premiere of Telemundo’s Original Production “Rosa Diamante” at 8:30pm Up 59% Among Total Viewers and 46% Among Adults 18-49
Telemundo Outperformed CBS and NBC Each Night of the Week at 10pm and ABC Monday-Thursday Among Adults 18-34
MIAMI – JULY 16, 2012 – In its premiere week, Telemundo Media’s broadcast of “Pablo Escobar: El Patron del Mal” (Pablo Escobar: The Drug Lord), Monday-Friday at 10pm ET, averaged nearly 2.1 million total viewers (persons 2+) and nearly 1.2 million adults 18-49, according to Nielsen. On the heels of a highly-rated premiere, the international hit starring Andres Parra as Pablo Escobar ranked as the second-highest novela premiere week in Telemundo’s history among adults 18-49, behind 2011’s smash hit “La Reina del Sur” (Queen of the South), and outperformed CBS and NBC each night at 10pm among adults 18-34 and outperformed ABC Monday-Thursday in the demo.
“Pablo Escobar: El Patron del Mal” averaged more than 1 million adults 18-49 each night, improving the time period delivery year-to-year by +65% in the demo (1,193,000 vs. 721,000) and capturing 31% of the adults 18-49 audience watching the major Spanish-language television broadcast networks (Telemundo, Univision and Telefutura) at 10pm during the week of July 9. The novela also improved the time period delivery year-to-year by +58% among total viewers (2,058,000 vs. 1,301,000).
Written by Juan Camilo Ferrand and based on the book “La Parabola de Pablo” By Alonso Salazar, “Pablo Escobar: El Patron del Mal” is taped in high definition with a cinematographic lens and is the most ambitious production ever produced in Colombia. Based on complete journalistic facts and real life testimonies of the people that were involved with this evil genius, the series, created by Juana Uribe and Camilo Cano, portrays the life of Pablo Escobar, the legendary drug lord in Colombia.
“Rosa Diamante” premiered at 8:30pm the week of July 9, and the novela averaged nearly 1.4 million total viewers and 661,000 adults 18-49 for the week. The novela grew the time period by +59% among total viewers (1,355,000 vs. 853,000) and +46% among adults 18-49 (661,000 vs. 452,000) year-over-year. “Rosa Diamante” tells the story of Rosa (Carla Hernández), a beautiful young woman whose destiny takes her to a prestigious boarding school but her life will take an unexpected turn when she meets José Ignacio Altamirano (Mauricio Ochmann), a handsome and smart, yet womanizing, man. “Rosa Diamante” is a Telemundo original production taped in its totality in Mexico with Argos. This novela written by Enrique Torres is adapted by Sandra Velasco Scarpa.
Source: The Nielsen Company, NPM, Live+SD, 7/9/12-7/13/12.
About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
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