Launched in 1987, Telemundo is a global media company with a mission to inform, empower, inspire and entertain Hispanics in the U.S. and audiences around the world. The Spanish-language network aims to reflect the duality of the Hispanic identity, while celebrating Hispanic culture and its unique ability to produce content that reflects the U.S. Hispanic experience.
With the support and extensive resources of its parent company Comcast/NBCUniversal, Telemundo has evolved from a program-acquisition business model to an original-production model, strategically positioning the network to deliver relevant content to its audience, distribute its content across a wide range of digital media, and develop a fast-growing back-end international sales business. This redefinition of the industry has made Telemundo the No.1 producer of original Spanish-language primetime content.
Telemundo's original productions, theatrical motion pictures, news and first-class sports events are part of the network’s innovative and relevant original content delivered across multiple platforms. Telemundo has redefined the Spanish-language television landscape, set industry standards and has established itself as the media company of the future. The network’s original programming embodies innovation, commitment, captivating storytelling and community, continuously pushing the limits to achieve success through compelling storylines that resonate with U.S. Hispanics.
Telemundo Media recently unveiled its new vibrant and powerful brand identity, “The Power of T,” the first rebrand in over a decade. The new brand's essence, “Latino Soy/Aqui Estoy,” captures the strong connection of the network's audience's Latin roots with their contemporary mindset of living in the United States. It celebrates Hispanic culture and Telemundo's content, attracting viewers to a new promise in Spanish-language television that respects its audience and delivers high-end quality across all touch points, from programming to promotion. “El Poder de T” or “The Power of T” celebrates not only the impact and influence of the Telemundo Media brand, but also a unique and reflexive relationship with viewers that is signature to Telemundo.
A leading global Spanish-language content provider with production centers in Miami, Los Angeles and Mexico, Telemundo produces more than 1,000 scripted hours and 3,000 non-scripted hours a year, making it the Hispanic Hollywood.
Telemundo was the first Spanish-language network to offer HD content both at the local and network levels. The quality of the original content together with the talent and expertise of the network’s engineers provides a unique TV experience. All Telemundo content produced in HD will be automatically ready for multiplatform use and distribution.
Telemundo’s local stations are the lifeblood of its connection to the community. The Telemundo Network reaches U.S. Hispanic viewers in 210 markets through its 15 owned stations, broadcast and MVPD affiliates, and an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA.
The network announced a comprehensive strategy for its news division in late 2011 that placed increased commitment and investment in local stations’ on-air content, as well as in technological infrastructure. News and public affairs platforms have been expanded in order to reach all of Telemundo’s audiences at a time when news and information are important to our country and essential in serving the community.
mun2 is Telemundo’s bilingual, bicultural youth cable network. The network is built on the mission to be the unique and leading voice that empowers culture connectors to amplify the Latino experience. mun2 is the preeminent voice for bicultural Hispanics in the U.S., reaching TV households nationwide on digital and analog cable, as well as satellite television. The network was created for the 18-34 young, Hispanic adults and provides programming designed to offer the best of both worlds to this audience, making them feel “uniquely American.” As is reflected in the programming tagline “You’re on,” mun2 speaks to the impact bilingual and bicultural Latinos have on U.S. culture.
Telemundo Digital Media leverages Telemundo's original content for distribution across digital and emerging platforms, including VOD, mobile devices, www.telemundo.com and www.mun2.tv. Telemundo.com is a growing digital engine achieving huge increases across all metrics of digital engagement, and mun2.tv is a thriving social media digital hub that is on the rise in all digital metrics. Telemundo’s partnership with the MSN Network provides enormous reach, delivering relevant original content on both networks to audiences across the country and around the world.
The success of Telemundo’s unique original content model in the U.S. has translated into a booming global business. Telemundo International, the company’s international distribution arm, has established the network as the second largest distributor of Spanish-language content in the world with global giants taking notice. In an exclusive alliance with Televisa, Telemundo became the first U.S. Spanish-language broadcast network to air its programming on Mexican television, currently airing on Channel 9 in Mexico, as well as on cable and online. The network’s programs are exported to more than 100 countries worldwide and translated in more than 35 different languages.
Additionally, the network has a news bureau in Mexico City which assists with bringing an international scope to Telemundo’s news coverage within the U.S.
Telemundo connects with the community like no other network and has a strong reputation for its multi-platform awareness and mobilization campaigns. Through its pro-social initiatives and in partnership with leading Hispanic organizations, Telemundo is committed to empowering U.S. Hispanics. To that end, in 2004 Telemundo launched “El Poder de Saber” (The Power of Knowing), as a sister campaign to NBC’s Emmy and Peabody Award-winning “The More You Know” initiative. Since then, “El Poder de Saber” has promoted the educational advancement of young Latinos and highlighted ways to improve their quality of life. Through partnerships with City Year, LULAC, CHCI and Florida International University, “El Poder de Saber” supports mentoring, scholarship and internship programs for aspiring young Hispanics. Other pro-social initiatives that Telemundo has launched include “Mujer de Hoy” (Woman of Today), focused on critical issues that affect young Latinas; “іHazte Contar!” (Be Counted), an effort directed at U.S. Hispanics to raise awareness and participation in the 2010 Census; and “Vota por tu Futuro” (Vote for your Future), aimed at empowering Hispanics to register to vote and make their voices heard by casting their ballot.
On the local level, Telemundo has a long history of serving the Hispanic communities in which its stations operate. Each year, the Telemundo Stations Group supports Network initiatives such as “El Poder de Saber” and welcomes tens of thousands of attendees to events such as “Feria de la Familia” and “Feria de la Salud,” where visitors receive useful information on health, education and safety, and have an opportunity to meet and greet Telemundo celebrities. Another important initiative is the Hispanic Business Salute (HBS), a signature annual event of Telemundo stations in San Francisco/San Jose, Los Angeles, Miami, New York, Dallas, Houston, San Antonio and Washington, D.C., that pays tribute to local Hispanic business leaders of today and encourages future leaders by providing scholarships to deserving students.
Telemundo has received recognition from prestigious organizations. In 2010, the network won the IRS Excellence Award for “Los Impuestos y Usted,” a one-hour special focused on educating U.S. Hispanics about taxes. The same year, Telemundo was honored with various GLAAD awards for its outstanding journalism and programming, as well as multiple Emmy awards for its New York affiliate’s news specials and documentaries. The network’s “Caso Cerrado,” hosted by Dra. Ana María Polo, was nominated for a 2010 National Daytime Entertainment Emmy Award in the Outstanding Legal/Courtroom Program category. Telemundo was recognized in 2011 at the 22nd Annual GLAAD Awards for Outstanding Novela as well as for Outstanding Daytime Talk Show Episode for “Caso Cerrado.” In 2013, the network won numerous Latin Social TV Awards including Best Social Commerce or Marketing Program, Best Drama or Novela and Best Check-In Loyalty for its first-ever social media novela, “Secreteando.” Adding to the list of Latin Social TV Awards, Telemundo was recognized for Best Special Entertainment and Best TV Show Specific for the Billboard Latin Music Awards and Elections Coverage “Decision 2012,” respectively. The network’s sports show “Titulares Telemundo” received a GLAAD award for Outstanding Talk Show Interview the same year.
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 15 owned stations, broadcast and MVPD affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo's original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
210 markets (94% of total Hispanic TV Households)
• KVEA (Los Angeles) • KSTS (San Francisco/San Jose)
• WNJU (New York) • KTAZ (Phoenix)
• WSCV (Miami) • KNSO (Fresno)
• KTMD (Houston) • KDEN (Denver)
• WSNS (Chicago) • KBLR (Las Vegas)
• KXTX (Dallas/Fort Worth) • WNEU (Boston/Merrimack)
• KVDA (San Antonio) • KHRR (Tucson)
• WWSI-TV (Philadelphia)
• WKAQ (Puerto Rico)
• 52 broadcast affiliates
Telemundo and its subsidiaries employ approximately 1,900 full-time employees worldwide.
• Jacqueline Hernández, Chief Operating Officer
• Manuel Martinez, President, Telemundo Stations
• Marcos Santana, President, Telemundo International
• Javier Maynulet, SVP, Finance & Chief Financial Officer
• Peter E. Blacker, EVP, Digital Media & Emerging Business
• Douglas Darfield, EVP, Research and Strategic Insights
• Alina Falcon, EVP, News and Alternative Programming
• Jorge Hidalgo, EVP, Sports
• Joshua Mintz, EVP, Scripted Programming and General Manager, Telemundo Studios
• Mike Rosen, EVP, Ad Sales
• Susan Solano Vila, EVP, Marketing
• Jesus Torres Viera, EVP, Programming & Content
• Ann Gaulke, SVP, Affiliate Relations
• Maria Lopez-Alvarez, SVP, Alternative Programming
• Christine Maggiore-Escribano, SVP, Integrated Marketing Solutions
• Sylvia Rosabal, SVP, Network News
• Patty Marrero, SVP, Client Partnership Development
2290 West 8th Avenue
Hialeah, FL 33010
VP, Corporate Communications and Public Affairs
(305) 889-7585; Michelle.Alban@nbcuni.com
SVP, Communications and Talent Strategy
(305) 889-7599; Alfredo.Richard@nbcuni.com
National Advertising Sales
EVP, Ad Sales
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International Program Sales
President, Telemundo International
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