June 21, 2012 MYSTYLE.COM DELIVERS STYLE MEDIA’S SECOND HIGHEST TRAFFIC DAY IN SITE HISTORY MYSTYLE.COM DELIVERS STYLE MEDIA’S SECOND HIGHEST TRAFFIC DAY IN SITE HISTORY MyStyle.com to Re-Launch on Monday, June 25 with an Adaptable, Responsive and Liquid User Interface Design through the Lens of Stylish Living
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LOS ANGELES – June 21, 2012 – On Monday, June 18, myStyle.com delivered its second highest traffic day in site history behind the series launch of “Tia & Tamera” last August, according to Omniture. Driven by its exclusive show content, myStyle.com broke all traffic records for 2012 and was up an impressive +134% in Video Streams and up +110% in Daily Unique Visitors, over the prior month. On the heels of its record-breaking traffic, myStyle.com will undergo a re-launch on Monday, June 25 that explores the essence of stylish living within an adaptable, responsive and liquid UI form-fitting design that will offer viewers a 360 experience on any device.

“As we approach myStyle’s rebrand on Monday, June 25, we are encouraged that the Style viewers are consuming show content both on air and online at record-breaking numbers,” said Nicole Sabatini, SVP, Marketing, Style. “We are excited to unveil an innovative site that reinforces our shared appetite with women for looking great and living stylishly through the lens of our programming and talent.”

Style Digital, which includes myStyle.com and presence on various social media platforms such as Facebook, Twitter, Pinterest and Pose, will integrate thechanges seen on-air on the network. The new myStyle.com will present an edgy left-to-right horizontal navigation with responsive design that will change the hierarchy of the site’s content to better respond to the needs of today’s on-the-go user. Liquid User Interface technology will provide flexible templates that move content and advertising to eliminate banner-blindness.


Source: Adobe Omniture,
SiteCatalyst – mystyle.com Daily Unique Visitors and Video Starts for Monday,
6/18/12 vs. Prior 4 Week Monday Average (5/19/12-6/17/12).