President and General Manager
WEB | HIGH
Sandy Wax is President and General Manager for 24-hour preschool television channel Sprout. Wax is responsible for Sprout's overall cross-platform programming strategy, new business initiatives, and marketing and digital efforts. She is the leading children’s television expert at NBCUniversal, and leads NBC’s newly rebranded Saturday morning preschool broadcast block. Having held several senior management positions at Disney ABC Cable Networks and Discovery Communications, Wax is one of the industry’s leading authorities in the children’s entertainment arena.
Prior to joining Sprout in 2005, Wax spent seven years at Disney ABC Cable Networks where she was the in-house authority on consumer trends, developmental needs and societal forces impacting children and families. In addition to leading all research activities for the division, she developed the Playhouse Disney curriculum which became the brand’s blueprint for all programming and communications. She was instrumental in driving the company’s global strategy to launch Playhouse Disney worldwide and to extend the brand into home video and consumer products.
In addition to working on Disney’s kids brands, Wax led efforts to evaluate the potential of new networks and initiatives at Disney. She helped launch SOAPnet in January 2000 and most recently served as Senior Vice President, Programming where she was responsible for SOAPnet’s program strategy, acquisitions, scheduling and operations. Prior to Disney ABC Cable Networks, Wax spent seven years as Vice President of Corporate and New Business Research at Discovery Communications, Inc.
Wax is active in WICT and CTAM, and was honored for her achievements and influence in the cable television business having been named as one of the CableFAX Most Powerful Women in Cable in both 2012 and 2013, as well as a “Wonder Woman” by Multichannel News in 2008. She also serves on the board of directors for the Please Touch Museum, one of the country’s leading children’s museums; and plays a leading advisory role at Cradles to Crayons, a nonprofit which provides clothing and essential goods to children in need. Wax was also recently honored as a 2012 K.I.D.S. (Kids In Distressed Situations) “Woman of Achievement” for her continuing dedication and support for children’s-focused philanthropic causes.
Based upon her demonstrated leadership in professional and civic activities, Wax is a member of the Greater Philadelphia region’s “Forum of Executive Women” and was named a “Woman of Distinction” by the National Association of Women and Business Owners and the Philadelphia Business Journal. Wax holds a Bachelor of Science degree in biology and Masters of Business Administration from Loyola University in Baltimore.