President and General Manager
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As President and General Manager of Sprout, Wax spearheads all day-to-day operations for the first 24-hour preschool network, including cross-platform programming strategy, production and development, new business initiatives, digital, marketing, research and communications. She is the leading children’s television expert at NBCUniversal, and leads the programming strategy for the NBC Kids Saturday morning broadcast block. Wax played an instrumental role in transitioning Sprout from a joint venture into a fully owned entity of NBCUniversal Cable Entertainment in 2013.
Under Wax’s leadership, Sprout celebrated the longest active ratings growth streak in television, with two consecutive years of gains among women 18-49. Wax also leads Sprout’s strategy to create high quality original series and develop content for Sprout’s on-and off-channel initiatives, with several of these projects rolling out in 2014, including its consumer products retail launch.
In her eight years at Sprout, Wax pioneered a programming strategy structured to follow the day of the child from morning to night. Sprout is the only children’s network with hosted programming blocks, including a live daily morning show, The Sunny Side Up Show, as well as its signature The Good Night Show. Wax’s emphasis on building a multi-platform presence for Sprout has resulted in over 1.5 billion On Demand views.
Wax led Sprout to earn multiple Daytime Emmy award nominations along with numerous additional honors and accolades, including Promax Awards, local Emmy Awards, Parents Choice Awards and Cynopsis Kids Imagination Awards.
Prior to joining Sprout in 2005, Wax spent seven years at Disney ABC Cable Networks, where she was the in-house authority on consumer trends, developmental needs and societal forces impacting children and families. In addition to leading all research activities for the division, she developed the Playhouse Disney curriculum and drove the company’s global strategy to launch Playhouse Disney worldwide and to extend the brand into consumer products. Wax also launched SOAPnet in January 2000 as Senior Vice President, Programming. Prior to Disney ABC Cable Networks, Wax spent seven years as Vice President of Corporate and New Business Research at Discovery Communications, Inc.
Wax has been honored for her achievements and influence in the cable television business as a multi-year CableFAX Most Powerful Woman in Cable, as well as a with a Multichannel News “Wonder Woman” award. She serves on the board of directors for the Please Touch Museum, one of the country’s leading children’s museums; and plays a leading advisory role at Cradles to Crayons, a nonprofit which provides clothing and essential goods to children in need. Wax was also honored as a 2012 K.I.D.S. (Kids in Distressed Situations) “Woman of Achievement” for her continuing dedication and support for children’s-focused philanthropic causes.
Wax holds a Bachelor of Science degree in biology and Masters of Business Administration from Loyola University in Baltimore.