Twelve modeltestants will compete to become the newest face of Frédéric Fekkai as Oxygen Media premieres the second season of modeling competition series “The Face.” on Wednesday, March 5 at 10 PM ET/PT. The ten-episode season goes beyond the glamour with Naomi Campbell, Anne V and Lydia Hearst as supermodel coaches and host Nigel Barker in a new expanded role as a confidante and advisor to the hopefuls.
Throughout the season, the young women selected on Team Naomi, Team Anne V and Team Lydia will have the opportunity to make a life-changing transformation through unprecedented access to clients, national brands and iconic mentorships. It takes a team of “FaceMakers,” or fashion insiders, to transform a model into a supermodel and the most influential names in the industry will lend their expertise this season including Frédéric Fekkai, ELLE Magazine’s Editor-in-Chief Robbie Myers, Pamela Rolland, RuPaul, Tyson Beckford and Karen Elson. Each week, the brand representatives for the Campaign Challenge will choose the winning team, leaving each supermodel coach from the bottom two teams to nominate a member of their team for elimination and the winning coach to decide who will be sent home.
In the end, only one girl will be chosen to become a spokesperson and ambassador for Frédéric Fekkai’s 2014 national ad campaign. As part of the grand prize, the winner will get unprecedented exposure, including a photo shoot for an ad that will run in a national publication and on-camera behind-the-scenes content during Fall 2014 Fashion Week in New York. She will also receive personal mentoring from brand founder Frédéric Fekkai, make personal appearances across U.S. retail stores that carry Fekkai and Frédéric Fekkai salons, have website presence on Fekkai.com and inclusion in social media initiatives.
In addition, the winner will also appear in the July Issue of ELLE Magazine, styled by Fekkai. As an editorial partner for season two, ELLE will be integrated into the show with guest judging roles, prizing and digital cross-promotions. The magazine’s top editors, Editor-in-Chief Robbie Myers, Creative Director Joe Zee, Fashion News Director Anne Slowey and ELLE.com Editor, Leah Chernikoff will appear throughout the competition. Digital and social media cross-promotions will include exclusive blogs by ELLE editors giving fans expert fashion and style tips on Oxygen.com and ELLE.com, in addition to promotion via ELLE’s exclusive blogger relationships and their “Inner Circle” reader panel. “The Face” cast and editors from the magazine will also host a Google+ hangout leading up to the season premiere.
Beauty and fashion brands pamella roland, Alex and Ani, Liebeskind Berlin and Tweezerman are also integrated organically into the series. The exclusive brand partnerships have both on and off-air extensions including in-show integrations, online cross promotions, the launch of consumer products and branded video content.
Fans of “The Face” can access exclusive content and join the conversation on the show’s social accounts, including Facebook, Twitter, Tumblr, Google+ and Pinterest. Viewers may root for their favorite coach using #TeamNaomi, #TeamAnneV and #TeamLydia and tweet or read about the series using #TheFace hashtag on Twitter. The supermodel coaches and host can also be followed via Twitter using @NaomiCampbell, @LHearst, @AnneV and @NigelBarker.