November 02, 2012 “ROCK CENTER WITH BRIAN WILLIAMS” DELIVERED ITS HIGHEST 18-49, 25-54 AND TOTAL-VIEWER RESULTS SINCE SEPTEMBER 13
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NEW YORK – November 2, 2012 – On Thursday, November 1, “Rock Center with Brian Williams” dedicated an entire hour to Hurricane Sandy, the super storm that has taken lives and left millions of people stranded and without power.

The newsmagazine featured reports from Brian Williams, Harry Smith, Tom Brokaw, Ann Curry, Richard Engel, Natalie Morales, Savannah Guthrie and Ron Allen.

According to Nielsen Media Research Data, following are the highlights:

• Rock Center averaged 4.853 million total viewers, a 1.3 A18-49 rating, and a 1.7 A25-54 rating.
• Rock Center had its best delivery in homes, total viewers, rating W/M/A18-49 and rating W/A25-54 since September 13, 2012, and in rating M25-54 since September 20, 2012.
• Versus its 9:30-10P lead-in (repeat telecast of The Voice), Rock Center increased +26% (+1,002,000) in total viewers, while retaining 93% of A18-49 (-1 tenth) and 100% of A25-54.
• Versus its 4Q’12-to-date average, Rock Center was up in homes (+38%), total viewers (+41% or +1,418,000), rating W/M/A18-49 (+36%/+25%/+30%) and rating W/M/A25-54 (+50%/+30%/+42%).
• Versus the same night last season (original episode of Prime Suspect), Rock Center was up in homes (+6%), total viewers (+8% or +345,000), rating A18-49 (+8%) and rating W25-54 (+5%).

To watch the stories from last night’s broadcast and to learn how to help with the relief efforts, go to http://rockcenter.nbcnews.com/

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David Corvo is the senior executive producer, Alexandra Wallace is the executive producer and Brian Williams is the anchor and managing editor of “Rock Center with Brian Williams” (Thursdays at 10p/9c). Follow us at RockCenterNBC.com, facebook.com/rockcenterNBC and @rockcenterNBC.