February 07, 2013
'TODAY' IS NO. 1 MORNING SHOW 4 OUT OF 5 WEEKS IN A25-54
TODAY Leads GMA by 27K in A25-54 Over the Past Five Weeks
Over the Past Five Weeks, TODAY Posts a 126K Viewer Gain in A25-54 Versus the Prior STD Period
TODAY Is the Only Morning Show to Post Week-to-Week Growth in Total Viewers
TODAY Had Its Best Deliveries in Total Viewers and A25-54 Since the Week of the Presidential Election (November 5, 2012)
NEW YORK - February 7, 2013 - NBC's TODAY was the number-one morning show for the week of January 21 in the key demo A25-54 and was the only morning program to post week-to-week gaines in total viewers (+40k). TODAY also continues to post notable long term growth in the key demo and total viewers. Over the past five weeks, TODAY has led GMA by +27k viewers in A25-54, a giant +127% (+126k) turnaround versus the prior STD period, which TODAY had viewer deficit. For the week, TODAY posted its best key demo and total viewer deliveries since the week of November 5, 2012.
TODAY Highlights, Week of January 21:
*TODAY posts best total viewer and A25-54 (000) deliveries since week of November 5, 2012 (week of Presidential Election)
TODAY II (9 a.m. hour) and TODAY III (10 a.m. hour) Highlights:
TODAY II - WEEKLY INSIGHTS:
TODAY III – WEEKLY INSIGHTS:
Don Nash is the executive producer of TODAY (Monday-Friday, 7-11 a.m.).
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