NBC ENTERTAINMENT - PRESS RELEASES
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January 03, 2013
NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS LAUNCHES A NEW AND ENHANCED WWW.BIGGESTLOSER.COM WITH FREE AND PREMIER MEMBERSHIP OPPORTUNITIES FOR THE RETURN OF NBC’S ‘THE BIGGEST LOSER’ “The Biggest Loser” Season 14 Premieres with a Two-night Event on January 6 (9-11 p.m. ET) and January 7 (8-10 p.m. ET) |
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UNIVERSAL CITY, Calif. – January 3, 2013 – NBCUniversal Television Consumer Products, in conjunction with Shine America, announces the launch of the newly enhanced www.biggestloser.com to serve as the one-stop portal with complete access to NBC’s “The Biggest Loser” online community. Designed to provide fans and viewers of the hit series with the tools necessary to live “The Biggest Loser” lifestyle, the site includes “The Biggest Loser” fitness philosophy, nutritional guidelines, consumer products and community challenges connected with this season’s “Challenge America” movement.
Season 14 of “The Biggest Loser” kicks off with a two-night premiere event on Sunday, January 6 (9-11 p.m. ET) and Monday, January 7 (8-10 p.m. ET), and then will air weekly in its new time slot of Mondays (8-10 p.m. ET).
For Season 14, “The Biggest Loser” is challenging viewers and America to join a nationwide movement to get healthy, with www.biggestloser.com providing the tools to help them transform their lives, just like the contestants on the show.
Access to “The Biggest Loser’s” basic building blocks for healthy living is available for free with registration at www.biggestloser.com. Registered members will have access to recipes, workout tips from the show, weight-loss trackers, community challenges, sweepstakes invitations and more. For a more personalized and in-depth experience, a premier membership is also available, offering additional features and detailed content. Registration for the free membership launches today. Registration for the premier membership will launch on Sunday, January 6 following the Season 14 premiere of “The Biggest Loser.”
“The new and enhanced www.biggestloser.com will bring together an array of tools and products that will inspire ‘The Biggest Loser’ viewers and fans to tackle their own weight-loss journey,” said Kim Niemi, Senior Vice President of NBCUniversal Television Consumer Products. “We are very excited to introduce the new site and to provide everyone with access to new, exclusive content as well as personalized health and wellness planning tools that will bring the benefits of ‘The Biggest Loser’ lifestyle to people at home.”
The Free “Biggest Loser” Membership allows users to:
Track fitness and weight, as well as diet and water consumption
Sign up for the Challenges (daily and weekly) with recognition and prizes
Challenge other people and create their own challenges
Form teams to compete for recognition and prizes
The Premier “Biggest Loser” Membership offers additional benefits, including:
A personalized meal and diet plan
A personalized fitness plan
Access to present and past contestants for motivation and tips
Access to “The Biggest Loser” trainer Dolvett Quince – including video and motivation tips
Enhanced access to community support, bulletin boards, etc.
Access to video fitness content featuring some of the show’s experts
In addition to providing valuable fitness and weight-loss tools and show content, the site will enable viewers to “join the challenge” by signing up to participate in daily and weekly challenges that are integrated into this season’s Challenge America theme.
For additional information on “The Biggest Loser’s” revolutionary health movement, please go to www.biggestloser.com.
“The Biggest Loser: Challenge America" is a production of Shine America, 25/7 Productions and 3 Ball Productions. Ben Silverman, Dave Broome, Todd Lubin, Lisa Hennessy, Eden Gaha, Paul Franklin, JD Roth and Todd A. Nelson are the executive producers.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at www.nbcuconsumerproducts.com. Viewers can access "The Biggest Loser" health and fitness community and sign up to participate in Challenge America at www.biggestloser.com. The all new portal is the go-to destination for comprehensive and interactive weight-loss tools, bringing "The Biggest Loser" lifestyle from the hit NBC show right to your home.
About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360˚ division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including “The Biggest Loser,” “Tabatha Takes Over” and upcoming series “The Face;” adaptations of Shine Group formats “MasterChef,” “Minute to Win It,” “One Born Every Minute” and “Parental Control;” long-running scripted hits “The Office,” “Ugly Betty,” and “The Tudors;” and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.
MEDIA CONTACTS:
Leslie Schwartz
NBCUniversal Television Publicity
818.777.3233
Leslie.schwartz@nbcuni.com
Genna Forkey
NBCUniversal Television Consumer Products
818.777.3386
Genna.forkey@nbcuni.com
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