November 09, 2012
'DAYS OF OUR LIVES' SCORES A 10-WEEK HIGH AMONG WOMEN 18-49
WEB | HIGH | CART
IN THE VALUABLE WOMEN 18-34 DEMO, ‘DAYS’ MATCHES ITS HIGHEST RATING IN NEARLY A YEAR
UNIVERSAL CITY, Calif. – November 9, 2012 – “Days of our Lives” has delivered a 10-week high in women 18-49 and matched its best women 18-34 rating in nearly a year, according to “live plus same day” ratings results for the week of October 29-November 2 from Nielsen Media Research.
Note that Nielsen considers the October 29-November 2 week a "breakout" due to extensive disruptions caused by Hurricane Sandy and the week's results will not be included in season program averages.
For the week, "Days of our Lives" averaged a 0.9 rating, 5 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #5 among network daytime series in the women 18-49 demographic and tie for #4 in the women 18-34 race.
"Days" delivered its top women 18-49 and women 18-34 ratings since August 20-24 and equaled its highest women 18-34 rating since the week of November 21-15, 2011.
Season to date, "Days of our Lives" is tied for #5 in the women 18-49 category and tied for #4 in the women 18-34 demo. In total viewers, "Days" is up this season versus last by 2 percent (2.603 million vs. 2.558 million).
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
© 2013 NBCUniversal, Inc.
Copyright © 2013 NBCUniversal, Inc. All Rights Reserved. Permission is hereby granted for use of the photo herein depicting the NBCUniversal program solely
for editorial purposes in newspapers and periodicals to promote the NBCUniversal program only and for no other purpose.