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Robert Greenblatt joined NBCUniversal in January 2011 as Chairman, NBC Entertainment and reports to Steve Burke. In this role, he is responsible for all aspects of primetime, late night, and scripted daytime programming, business affairs, marketing, public relations, scheduling, West Coast research and digital operations. He also oversees Universal Television, which was re-established as a stand-alone studio in 2011.
For the 2013-14 season, NBC launched “The Blacklist,” which is No. 1 in the 10 p.m. Monday timeslot, the No. 1 drama on broadcast television and has set broadcast records in live-plus-3 viewing. On Dec. 5, NBC aired “The Sound of Music Live!,” which averaged 21.8 million viewers in “live plus seven day” results from Nielsen, giving NBC its most-watched Thursday night, excluding sports, since the night of the “Frasier” finale on May 13, 2004. The network was #1, or tied for #1, in the 18-49 demo for 14 of the first 15 weeks of the season.
Combining the strength of “The Blacklist” with the continuing dominance of “The Voice” (on both Monday and Tuesday nights), “The Biggest Loser” and such other scripted successes as “Chicago Fire,” “Grimm,” “Revolution” and “Parenthood,” NBC won primetime’s fourth quarter in adults 18-49 by 0.5 of a rating point, the biggest fourth-quarter margin for any network since 2002. For the first time in 10 years, NBC won both the fall and the November sweep for a second year in a row.
NBC completed the last full season (2012-13) ranking within a tenth of a rating point of second place, the network’s most competitive finish in nine years. NBC finished #2 for the 2012-13 broadcast year (September to September) in adults 18-49, topping Fox and ABC with no help from the Olympics or the Super Bowl for the first time in 10 years.
Universal Television is producing more than 20 series for networks including NBC, Fox and A&E, as well as first-run syndication. “Brooklyn Nine-Nine” and “The Mindy Project” are produced for Fox and basic cable series “Bates Motel” is produced for A&E. Both “The Mindy Project” and “Bates Motel” were renewed for second seasons.
Prior to NBC, Greenblatt was President of Entertainment for Showtime Networks, Inc., where he supervised a slate of original programming that dramatically altered the Showtime brand and re-positioned the company as a leader in premium cable television. Over his seven-year tenure, the audience subscription base increased 52% — to a then-record high of 19 million subscribers in 2010 — and profitability more than doubled.
At Showtime, he was responsible for such hits as “Weeds,” “Dexter,” “Shameless,” “The Borgias,” “Episodes,” “Nurse Jackie,” “The Tudors,” “Californication,” “United States of Tara,” “The Big C,” “This American Life,” and “Tracey Ullman’s State of the Union,” among others. These shows and their actors were honored with multiple Golden Globe, Emmy, AFI, SAG, DGA, PGA, WGA and Peabody Awards; and in 2010 alone, they collectively garnered a record-breaking number of both Emmy and Golden Globe nominations for the network.
Prior to Showtime, Greenblatt was an award-winning producer of over a dozen series on various networks. The highlight of those was “Six Feet Under,” for which he was awarded the 2002 Golden Globe Award for Best Television Drama Series. It also garnered dozens of Emmy Award nominations, including four for Outstanding Drama Series, and it won the 2003 Producers Guild Award, three GLAAD Media Awards and the George Foster Peabody Award. He also produced two Emmy-nominated miniseries: “Elvis” for CBS (starring Golden Globe winner Jonathan Rhys Meyers) and Gregory Nava’s “American Family” for PBS.
Greenblatt began his television career at the Fox Broadcasting Company where he ran primetime programming from 1992-97 and developed such memorable shows as the original “Beverly Hills, 90210” and “Melrose Place,” “The X-Files,” “Party of Five,” “Ally McBeal” and “King of the Hill,” in addition to the pilots for “The Sopranos” and “Dawson’s Creek.”
As a Broadway producer, he produced the Tony Award-nominated musical adaptation of the film “9 to 5” in 2009, which starred Allison Janney (Drama Desk Award winner) and featured a score by Dolly Parton. He is currently represented on Broadway with the critically-acclaimed new musical “A Gentleman’s Guide to Love and Murder” at the Walter Kerr Theatre.
In 2011, he received the Stephen F. Kolzak Award from GLAAD. Greenblatt is a member of the Broadway League of Theatrical Producers, the Academy of Television Arts and Sciences, and the Producers Guild of America.