NBC New York, Channel 4, is the flagship station of the NBC Local Media Division owned by NBC-Universal in the nation’s #1 television market. NBC New York’s studio and offices are located in the heart of midtown Manhattan at 30 Rockefeller Plaza, a National Historic Landmark building.
NBC New York signed on the air as WNBT on July 1, 1941, signaling the beginning of commercial television in the United States. The station, which serves audiences in New York, New Jersey, Connecticut and Pennsylvania with high quality news and entertainment programming, has had many television “firsts” through the years. NBC New York's historic accomplishments include broadcasting the first commercial, the first newscast, the first sports telecast, the first newscast in color, the first to debut a state-of-the-art helicopter, and the first to launch a local website.
As new technologies emerged in recent years, NBC New York was first in the market to embrace digital technology. WNBC began broadcasting programming in High Definition in 2004, launched digital channel WeatherPlus in 2005, and then premiered its second digital channel WNBC 4.4 in 2006. NBC New York launched a 7:00PM newscast in September 2007 to address shifting audience lifestyles.
Today NBC New York is recognized as one of the most-watched and successful stations in the country. The station's award-winning news operation currently produces 30 hours of news and local programming each week. NBC New York began construction during the summer 2008 on a multimillion-dollar Content Center that will provide greater flexibility for content creation and distribution across various media platforms. The center will also enable NBC New York to launch a 24-hour local news channel that is scheduled to debut on the station’s digital tier in first quarter 2009. NBC New York is fully committed to covering community issues, and the interests and concerns of its viewers.