The NBCUniversal Television Consumer Products Group handles all global licensing and merchandising for NBCUniversal’s television properties, including third-party home entertainment distribution, entertainment consumer products, musical soundtracks, interactive and mobile gaming, special markets projects, the NBC Universal online store and the NBC Universal television catalog.  Kim Niemi, Senior Vice President for NBC Universal, leads the group’s efforts to develop and implement product lines associated with NBC Universal’s various television brands, which include NBC, Universal Media Studios, USA Network, Syfy, Bravo properties, CNBC, Telemundo and The Weather Channel.  Niemi reports to Marc Graboff, President, West Coast Business Operations, NBCUniversal Television Entertainment.

The wide variety of product spans the company’s many hit shows including NBC’s “The Office” and “30 Rock,” USA Network’s “Monk” and “Psych,” Syfy’s “Battlestar Galactica” and “Warehouse 13,” and Bravo’s “Top Chef,” among many others.  Licensed product includes everything from original novels and books, to games and collectibles. It even includes a full-service, destination weight loss resort branded under NBC’s hit weight loss series, “The Biggest Loser.” 

Recent product launches include a book and a new line of Ben & Jerry’s ice cream for “Late Night With Jimmy Fallon,” games for “The Office” and “Minute to Win it,” original novels for “Monk,” “Psych” and “Murder She Wrote,” series-specific guides and companions for “House” and “Battlestar Galactica,” Telemundo branded gift cards and pre-paid credit cards, as well as continuing health and wellness products for “The Biggest Loser.” “The Biggest Loser” product line, which has continued to increase over the years, includes a line of New York Times best-selling books, workout DVDs, a home-delivery meal plan, exercise equipment, as well as workout video games for Wii, Xbox Kinect and Nintendo DS.

The company’s recent online game launches include mobile and PC games for the Universal Media Studios’ productions “Law & Order,” “House” and “Murder She Wrote.”

The group has also launched several successful musical soundtracks and score albums over the years for shows including NBC’s “30 Rock,” “Heroes” and “Friday Night Lights,” as well as Syfy’s “Battlestar Galactica” and “Caprica,” and the group will also introduce original music from NBC’s 2011-2012 series “Smash.”

Along with retail operations, the group co-manages the eCommerce platforms across all NBC Universal broadcast and cable networks under the many NBC Universal online stores.  These online retail outlets include the NBC store, Syfy store, USA Network store, NBC Sports store and the CNBC store, among others.  And in addition, the group has overseen several successful prop and costume auctions for Universal Media Studios, which has put thousands of one-of-a-kind items from NBC Universal’s hit shows in the hands of fans and collectors around the globe. 

The Television Consumer Products Group also works to secure top musical talent for NBC broadcasts in order to create music and DVD products for licensed retail music promotions. They have arranged for premiere music acts to perform at the Salt Lake City winter Olympics, the Vancouver winter Olympics, the annual NBC Tree Lighting show and other broadcast specials.