The NBCUniversal Television Consumer Products Group handles global licensing and merchandising for NBCUniversal’s television properties, including third-party home entertainment distribution, entertainment consumer products, musical soundtracks, interactive and mobile gaming, special markets projects and the NBCUniversal online store. Kim Niemi, Senior Vice President for NBCUniversal, leads the group’s efforts to create product lines associated with NBCUniversal’s various television brands, which include NBC, Universal Media Studios, NBCUniversal Television Catalog, USA Network, Syfy, Bravo properties, CNBC, Telemundo and mun2. Niemi reports to Len Fogge, President, NBC Marketing and Digital Media.
The wide variety of product spans the company’s many hit shows including NBC’s “Smash” and “The Office,” USA Network’s “Psych” and “Covert Affairs,” Syfy’s “Warehouse 13” and “Alphas” and Classic NBC shows such as “Saved by the Bell” and “Leave It to Beaver,” among many others. Licensed product includes everything from original novels and books, to games and collectibles. It even includes three full-service, destination weight loss resorts branded under NBC’s hit weight loss series, “The Biggest Loser.”
Recent product launches include a comedy album and two New York Times Bestselling books for “Late Night With Jimmy Fallon,” “Fashion Star” capsule collections in H&M, Macys and Saks Fifth Avenue, Dunder Mifflin branded office supplies for “The Office,” “Knight Rider” Hot Wheels K.I.T.T. and K.A.R.R. vehicles, the “Joy Fit Club” cookbook from “TODAY,” Telemundo branded gift cards and pre-paid debit cards, as well as continuing health and wellness products for “The Biggest Loser.” “The Biggest Loser” product line, which has continued to increase over the years, includes a line of New York Times best-selling books, workout DVDs, subscription weight loss program, a series of national Run/Walk races, as well as workout video games for Wii and Xbox Kinect.
The company’s recent online game launches include the “Battlestar Galactica Online” MMO, with over ten million registered players worldwide to date, and the “House M.D.: Critical Cases” game for Facebook, with over 1.25 million monthly active players.
The group has also launched several successful musical soundtracks and score albums over the years, recently including the season one soundtrack and sheet music for NBC’s critically acclaimed musical drama “Smash.” Select songs from “Smash” were released on iTunes with each new episode. The physical album includes both popular cover songs and original music written by Tony® Award-winning Marc Shaiman and Scott Wittman.
Along with retail operations, the group co-manages the eCommerce platforms across all NBCUniversal broadcast and cable networks under the many NBCUniversal online stores. These online retail outlets include ecommerce storefronts for: NBC, Syfy, USA, NBC Sports and Telemundo, among others. And in addition, the group has overseen several successful prop and costume auctions for Universal Media Studios, such as “Battlestar Galactica,” “Eureka,” “Law & Order” and “Friday Night Lights,” which have put thousands of one-of-a-kind items from NBCUniversal’s hit shows in the hands of fans and collectors around the globe.
For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com