Executive Vice President
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Bela Bajaria was named Executive Vice President, Universal Television in August 2011. Her appointment as the head of the NBCUniversal-owned television production company began the re-establishment of the studio as a stand-alone entity after its creative programming division was folded into the NBC network in 2008.
Bajaria oversees creative programming for one of the country's largest and most successful television studios which is responsible for hit primetime series across numerous networks, including "Parks and Recreation," "The Mindy Project," "Bates Motel," "Law & Order: Special Victims Unit," "Grimm," "Chicago Fire" and "Parenthood." The studio also produces such new series as "Brooklyn Nine-Nine," "Sean Saves the World," "About a Boy," "Growing Up Fisher," "Dracula," “Chicago PD” and "Crossbones" among other projects.
Earlier, Bajaria held two key posts simultaneously: Senior Vice President, Cable Programming for CBS TV Studios, and Senior Vice President of Movies and Miniseries for the CBS network. Upon creating the cable division at CBS TV Studios in 2007, she shepherded many cable dramas and comedies from prolific writer/directors, including a docu-comedy for Showtime that was produced by Glenn Gordon Caron, “Common Law," and "Panic Boys" for Showtime. While at CBS, Bajaria also worked on numerous cable projects by notable writers such as Carol Mendelsohn, Julian Fellowes, Augusten Burroughs, Anthony Zuiker and James Ellroy.
Bajaria simultaneously oversaw the CBS Sunday Night Movie -- the #1 TV movie franchise for over 10 years. She was responsible for the critically acclaimed Hallmark Hall of Fame franchise, oversaw production of eight TV movies in the popular "Jesse Stone" franchise and worked on many Emmy-nominated miniseries, including "Joan of Arc," "Jesus," "Reagans," "Elvis" and "Hitler." She oversaw over 130 movies that showcased such actors as William Hurt, Anna Paquin, Anne Bancroft, Anjelica Huston, Jessica Lange and Susan Sarandon.
In September 2013 Bajaria was elected President of the industry organization Hollywood Radio & Television Society. She is involved in a variety of philanthropic endeavors, including SAHARA, a non-profit organization that serves victims of domestic violence. She has been honored by the I Have a Dream Foundation of Los Angeles with the 2013 Dream Keeper Award and that same year was given the Industry Leadership Award from the Indian Film Festival of Los Angeles.
Bajaria resides in Los Angeles with her husband and three children.