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‘TODAY’ AND TELEMUNDO TEAM UP FOR ‘VIVA TODAY’

‘TODAY’ AND TELEMUNDO TEAM UP FOR ‘VIVA TODAY’ Special Week-Long Series Kicks Off Monday, September 1 on NBC’s TODAY Guest Co-Hosts María Celeste Arrarás, Jose Diaz Balart and Jorge Bernal Join TODAY Next Week

NEW YORK – August 28, 2014 –NBC’s TODAY and Telemundo are teaming up for “Viva TODAY,” a special series to air before the start of National Hispanic Heritage month.  All next week, beginning Monday, September 1, TODAY will celebrate the rich and diverse Hispanic culture.  From food and fashion to entertainment and style, “Viva Today” will highlight the positive impact Hispanic and Latino Americans have had on society.

Throughout the week, TODAY will feature guest co-hosts including Telemundo’s María Celeste Arrarás and Jorge Bernal, MSNBC’s and Telemundo’s News Anchor Jose Diaz Balart, as well as other special appearances by Chef James, Celebrity Restaurateur Ingrid Hoffmann, Meteorologist Irene Sans, and top novela heart-throbs Rafael Amaya, Eugenio Siller and Aaron Diaz.  TODAY will also liven up Rockefeller Plaza with Latin-themed dance classes and performances.  

TODAY invites viewers to join the celebration on social media using #VivaTODAY. For more information on “Viva TODAY” visit TODAY.com.

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NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, and Don Nash is the executive producer.

Media contacts

For more information contact:
Megan Kopf Stackhouse NBC News e: megan.kopf@nbcuni.com
p: 212-664-6205